Tag "lojalitás"
Sport as a strategic brand experience
Today sport is way more than just a sponsorship platform: it is a complex, experience-based interface between brands and consumers. In this article we show how brands are harnessing the...
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FrieslandCampina Hungária Zrt. was awarded with a Family Friendly Workplace certificate
More and more companies are realizing that family-friendly operation is not only beneficial for employees, but also creates motivation and loyalty, which pays off in a business sense as well...
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Hungarian-owned retail chains: adjustment period after the 54% inflation
Many of us thought that we would be able to take a breather post pandemic, however, the 54% retail inflation in Hungary has proved us wrong. So, what is fuelling...
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Magazine: Tasks and sharing
What I saw in the Future Store at the Sirha trade show made a great impression on me. The progressive technological solutions presented there aim to serve the purpose of...
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Penny Market: a smart solution for 20 years
Discount store chain Penny Market is owned by German group REWE, which employs 330,000 people in 20 European countries and operates more than 15,000 stores. Penny Market is 20 years...
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