Tag "lojalitás"
Sport as a strategic brand experience
Date: 2025-04-28 09:44:30
Today sport is way more than just a sponsorship platform: it is a complex, experience-based interface between brands and consumers. In this article we show how brands are harnessing the...
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FrieslandCampina Hungária Zrt. was awarded with a Family Friendly Workplace certificate
Date: 2023-11-02 11:59:02
More and more companies are realizing that family-friendly operation is not only beneficial for employees, but also creates motivation and loyalty, which pays off in a business sense as well...
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Hungarian-owned retail chains: adjustment period after the 54% inflation
Date: 2023-03-03 12:22:55
Many of us thought that we would be able to take a breather post pandemic, however, the 54% retail inflation in Hungary has proved us wrong. So, what is fuelling...
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Magazine: Tasks and sharing
Date: 2020-04-01 07:53:16
What I saw in the Future Store at the Sirha trade show made a great impression on me. The progressive technological solutions presented there aim to serve the purpose of...
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Penny Market: a smart solution for 20 years
Date: 2016-09-05 13:54:46
Discount store chain Penny Market is owned by German group REWE, which employs 330,000 people in 20 European countries and operates more than 15,000 stores. Penny Market is 20 years...
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