Lidl Magyarország - Trademagazin

Gold medal winner wines in Lidl’s product selection
Date: 2024-11-19 10:42:54

Ten years ago Lidl Magyarország committed itself to promoting Hungarian wines. As part of its “Lidl for Hungarian Suppliers” programme, Hungary’s leading grocery retailer made the promotion of Hungarian wines...

The secret of Lidl’s success: this is how the supermarket chain became the market leader from a low-cost discount store
Date: 2024-11-15 12:23:20

At a press conference organized on the occasion of Lidl Hungary’s 20th birthday, it presented the company’s results over two decades and the secret of its success. In the 2023...

The winners of the Lidl food heroes competition have been announced
Date: 2024-11-05 11:27:38

Lidl Hungary’s Food Heroes competition, organized by the discount chain for upper elementary school students on the occasion of World Food Waste Day, has ended successfully. More than 1,000 entries...

Lidl buildings going green
Date: 2024-11-03 10:42:54

Lidl Magyarország acquired the EDGE green building certification for all of its stores by the end of 2023, which is an important milestone in the company’s energy efficiency targets, informed...

The former chairman of Lidl Hungary’s board of directors and his colleague also received prestigious recognition on the European Trade Day
Date: 2024-10-10 11:41:10

The former manager and employee of Lidl Hungary received prestigious professional awards on the occasion of the European Trade Day. Jenő Grósz, Lidl International board member responsible for several countries,...

Lidl donates more than HUF 100 million worth of food to Heim Pál Children’s Hospital
Date: 2024-10-10 10:51:05

Lidl Magyarország has been supporting the Heim Pál National Paediatric Institute through its foundation for five years now. Recently the contract has been extended for another year and the donation...

Comprehensive food rescue programme at Lidl
Date: 2024-10-02 15:51:59

Lidl Magyarország is actively involved in the global fight against food waste through its comprehensive food rescue programme. As part of the nationwide “Save it!” initiative, wonky fruit and vegetables...

Lidl Hungary became the store chain of the year
Date: 2024-10-01 12:47:44

Lidl Hungary won the Retailer of the Year competition. The company, which is 20 years old this year, was able to take home 3 awards and a special award, including...

All of Lidl’s own stores have received the EDGE green building certification
Date: 2024-09-26 08:52:12

Lidl Hungary, which turns 20 this year, continues to consider it a priority task to develop operational processes as sustainable as possible as a responsible store chain, focusing, among other...

Lidl supports the Heim Pál National Pediatric Inzetez with a donation worth more than HUF 100 million
Date: 2024-09-16 12:01:02

Hungary’s market-leading retail store chain has extended its five-year sponsorship cooperation with the Foundation for the Development of the Heim Pál Children’s Hospital. According to the new agreement, over the...

On the road to the future with alternative drive vehicles
Date: 2024-09-11 10:33:04

For Lidl sustainable operation is one of the most important goals for creating a liveable future, at the same time being aware that transporting goods has a significant impact on...

Then the doctor came…
Date: 2024-09-09 11:07:15

The Food and Agriculture Organisation of the United Nations (FAO) defines functional foods as those that provide specific health benefits beyond basic nutrition, including the prevention and treatment of illnesses...

Lidl Hungary offers students an attractive (and not only) seasonal job opportunity
Date: 2024-08-22 12:10:42

This year, Lidl Hungary also offers a wide range of seasonal work opportunities for students, especially during the summer. The retail chain employs students in its seasonal stores and flagship...

The price reduction continues at Lidl: another 190 products are available up to 25% cheaper
Date: 2024-08-05 11:45:52

Lidl Hungary continues its long-term price reduction program announced to support Hungarian families. In this way, another 190 products are available at an even more favorable price in the stores...

Lidl organized its Telitálka campaign for the 12th time this year
Date: 2024-07-30 12:10:25

This year, Lidl Hungary organized its Telitálka campaign for the 12th time to draw attention to the importance of responsible animal husbandry and to contribute to the supply of shelter...

School supplies are arriving in Lidl stores
Date: 2024-07-24 12:09:42

Although the summer vacation is still going on, Lidl Hungary is already helping to prepare for the start of school. The latest back-to-school catalog of the discount chain has been...

Lidl stays in the No.1 spot
Date: 2024-06-16 11:21:24

For the fourth time Lidl is at the top of Trade magazin’s FMCG retailer ranking. Head of company communication Judit Tőzsér helps to look back on 2023. “We are delighted...

Decade-long partnership with Hungarian wineries
Date: 2024-06-10 11:04:17

Promoting Hungarian products and export increasing activities have always been important for Lidl Magyarország. The chain decided back in 2014 to give priority to popularising excellent Hungarian bottled wines as...

Sport as a marketing supertool
Date: 2024-05-08 11:39:45

Over the years sport has become a top marketing tool, used by companies around the world to increase their brand equities, communicate their messages and reach their target groups. Sports...

Using Lidl Plus will be even easier
Date: 2024-04-22 12:31:50

Lidl’s highly popular digital loyalty program, Lidl Plus, is renewed today. Thanks to the changes, using the application becomes even easier, because the newly introduced offers no longer need to...

What makes a successful Christmas television ad?
Date: 2024-03-18 10:31:24

Trade magazin launched the first Christmas TV ad competition last December. The submitted commercials were voted on by the public between 5 and 20 December. Lidl’s ad was voted the...

Lidl Sustainability Report wins Green Frog Award 2023
Date: 2024-02-20 14:55:38

Lidl Magyarország puts great emphasis on operating as a responsible company in every field. This article is available for reading in Trade magazin 2024/2-3 This commitment is reflected in its...

Several commercial chains will be closed on December 24
Date: 2023-11-22 12:15:18

Several retail chains, such as PENNY Market Kft., Lidl Hungary, Rossmann and Mountex, will also be closed on December 24, however, in the preceding days, the stores will typically wait...

Unique truck fleet at Lidl
Date: 2023-11-22 11:20:11

Lidl Hungary, Hungary’s leading food retail chain, has introduced alternative drive vehicles in order to reduce its environmental impact from the delivery of goods to stores. As a sign of...

Wines and wine connoisseurs
Date: 2023-11-21 10:55:09

This article is available for reading in Trade magazin 2023/11. “METRO keeps developing and systematically introducing a multi-channel wholesale selling model based on professional buyers, in every product category and...

The triumph of the popular meat product brand
Date: 2023-11-20 11:46:50

Lidl Magyarország’s product development strategy focuses on promoting a healthy and balanced diet through its products. In 2019 Lidl launched the Pikok Pure range to contribute to the healthy diet...

Az élelmiszer-pazarlás visszaszorításáért küzd a Lidl is!
Date: 2023-09-14 11:15:58

Felelős vállalatként a Lidl Magyarország mindent megtesz annak érdekében, hogy elkerülje az élelmiszer-felesleg keletkezését, illetve a kínálatban megmaradó élelmiszert megmentse a hulladékká válástól. E célt szem előtt tartja működése során – egyrészt igyekszik az...

School supplies arrive at Lidl stores at last year’s prices
Date: 2023-07-24 12:16:59

Lidl Hungary’s back-to-school catalog has been published, which includes a wide range of school supplies, creative tools, books and other products related to learning. In the case of the goods...

The domestic melon season is starting – Lidl expects a huge increase in exports
Date: 2023-07-04 12:13:43

Starting today, Lidl Hungary’s warehouses will only receive watermelons from Hungarian suppliers, which will soon arrive in the stores as well. This marks the start of the domestic watermelon season...

Gold medal winner wines in Lidl’s product selection Date: 2024-11-19 10:42:54

The secret of Lidl’s success: this is how the supermarket chain became the market leader from a low-cost discount store Date: 2024-11-15 12:23:20

The winners of the Lidl food heroes competition have been announced Date: 2024-11-05 11:27:38

Lidl buildings going green Date: 2024-11-03 10:42:54

The former chairman of Lidl Hungary’s board of directors and his colleague also received prestigious recognition on the European Trade Day Date: 2024-10-10 11:41:10

Lidl donates more than HUF 100 million worth of food to Heim Pál Children’s Hospital Date: 2024-10-10 10:51:05

Comprehensive food rescue programme at Lidl Date: 2024-10-02 15:51:59

Lidl Hungary became the store chain of the year Date: 2024-10-01 12:47:44

All of Lidl’s own stores have received the EDGE green building certification Date: 2024-09-26 08:52:12

Lidl supports the Heim Pál National Pediatric Inzetez with a donation worth more than HUF 100 million Date: 2024-09-16 12:01:02

On the road to the future with alternative drive vehicles Date: 2024-09-11 10:33:04

Then the doctor came… Date: 2024-09-09 11:07:15

Lidl Hungary offers students an attractive (and not only) seasonal job opportunity Date: 2024-08-22 12:10:42

The price reduction continues at Lidl: another 190 products are available up to 25% cheaper Date: 2024-08-05 11:45:52

Lidl organized its Telitálka campaign for the 12th time this year Date: 2024-07-30 12:10:25

School supplies are arriving in Lidl stores Date: 2024-07-24 12:09:42

Lidl stays in the No.1 spot Date: 2024-06-16 11:21:24

Decade-long partnership with Hungarian wineries Date: 2024-06-10 11:04:17

Lidl Hungary’s communication tools continue to expand Date: 2024-05-30 11:45:39

Sport as a marketing supertool Date: 2024-05-08 11:39:45

Using Lidl Plus will be even easier Date: 2024-04-22 12:31:50

What makes a successful Christmas television ad? Date: 2024-03-18 10:31:24

Lidl Sustainability Report wins Green Frog Award 2023 Date: 2024-02-20 14:55:38

Several commercial chains will be closed on December 24 Date: 2023-11-22 12:15:18

Unique truck fleet at Lidl Date: 2023-11-22 11:20:11

Wines and wine connoisseurs Date: 2023-11-21 10:55:09

The triumph of the popular meat product brand Date: 2023-11-20 11:46:50

Az élelmiszer-pazarlás visszaszorításáért küzd a Lidl is! Date: 2023-09-14 11:15:58

School supplies arrive at Lidl stores at last year’s prices Date: 2023-07-24 12:16:59

The domestic melon season is starting – Lidl expects a huge increase in exports Date: 2023-07-04 12:13:43