Tag "influencer"

German consumers are listening less to influencers

German consumers are listening less to influencers
Date: 2024-08-07 09:47:52

The impact of influencers on shopping behaviour in Germany has been decreasing. At the same time, the use of social media is in decline on the whole. This is shown...

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(HU) Nem a magánélettel kell címlapra kerülni

(HU) Nem a magánélettel kell címlapra kerülni
Date: 2024-03-12 08:14:07

Sorry, this entry is only available in HU....

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(HU) Nem szabad a számokhoz viszonyítani magam – így őrzi meg mentális egészségét az egyik legsikeresebb influencer, Viszkok Fruzsi

(HU) Nem szabad a számokhoz viszonyítani magam – így őrzi meg mentális egészségét az egyik legsikeresebb influencer, Viszkok Fruzsi
Date: 2023-06-28 12:54:21

Sorry, this entry is only available in HU....

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US Online Shoppers Rely on Experts Recommendations Instead of Influencers Ad

US Online Shoppers Rely on Experts Recommendations Instead of Influencers Ad
Date: 2022-08-28 09:20:19

According to a survey of 1,000 U.S. adults commissioned by online expert review platform The Desire Company, initially released to Chain Store Age, nearly all (90%) respondents are overwhelmed to some...

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Kaufland launches chewing gum with HeyMoritz

Kaufland launches chewing gum with HeyMoritz
Date: 2022-02-21 13:14:39

Kaufland partnered with Germany’s leading influencer HeyMoritz aka Moritz Schirdewahn to launch a new chewing gum range. The product will be available exclusively in Kaufland stores in three flavours. Through...

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Macy’s calls for brand ambassadors

Macy’s calls for brand ambassadors
Date: 2020-08-10 08:50:28

Anyone with dreams of becoming a style influencer can take a shot at joining the Macy’s Style Crew. Launched with the department store chain’s employees in 2017, Style Crew is...

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A book of tales and a Discovery Game

A book of tales and a Discovery Game
Date: 2019-11-21 10:29:10

Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. revealed at the company’s marketing forum in Kecskemét that they will come out with a Discovery Game campaign in 2020 –...

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A five-star flavour by Fanta: the new Fanta Melon Soda is here

A five-star flavour by Fanta: the new Fanta Melon Soda is here
Date: 2019-05-23 10:00:55

One of the most delicious green sodas that you will ever try! Much different than traditional Fanta soda, this product has full melon flavor which is perfectly balanced with the...

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Magazine: ‘It is worth building on Hungarian consumers’

Magazine: ‘It is worth building on Hungarian consumers’
Date: 2019-05-16 07:41:04

Tamás Éder, social president of the Hungarian Meat Industry Association has told at the traditional pre-Easter press conference in Budapest: what the industry needs is understanding and compassion from retailers...

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Aldi Teams Up With Fitness Influencer To Launch Sports Range

Aldi Teams Up With Fitness Influencer To Launch Sports Range
Date: 2019-04-24 11:30:19

German discounter Aldi has teamed up with fitness influencer Sophia Thiel to launch an exclusive sports clothing collection. From April 29, the collection, which includes 24 different SKUs, will be...

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Aldi Süd Expands Its Work With Influencers

Aldi Süd Expands Its Work With Influencers
Date: 2019-04-11 11:10:53

Aldi Süd has announced plans to strike up long-term cooperation agreements with five social media influencers for a period of one year. The discounter has also formed a new group...

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Five easy practices by Gijs van Wulfen to be more innovative

Five easy practices by Gijs van Wulfen to be more innovative
Date: 2019-02-04 10:05:14

Innovation is one big struggle. Not being able to change habits within the organization. Being creative at the wrong moment. Frustrated by budget cuts. Confronted with a lack of entrepreuneurship....

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