Tag "GWI"

Generation Z has grown up: it’s time to break down stereotypes

Generation Z, once characterized by the stereotype of “gamer kids”, is now emerging as mature adults in joint research by GWI and Publicis Groupe CEE. It is time to reevaluate...

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We spend more than we originally planned

Although consumer awareness is growing in a high inflation environment, impulses are still decisive in the shopping habits of Central and Eastern European consumers – revealed the Publicis Groupe survey,...

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Young people keep the spirits up in the world’s most pessimistic country

Even in a global context, Hungarians see their own financial situation and the fate of the country’s economy the most pessimistically, according to the Hungarian data published for the first...

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