Tag "GWI"
Misconception that only Generation Z lives on TikTok – the average age of Hungarian users is 38 years old
Social media has become an indispensable part of every generation’s lives, from news consumption to purchasing decisions, according to a joint study by Publicis Groupe CEE (Central and Eastern Europe)...
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Generation Z has grown up: it’s time to break down stereotypes
Generation Z, once characterized by the stereotype of “gamer kids”, is now emerging as mature adults in joint research by GWI and Publicis Groupe CEE. It is time to reevaluate...
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We spend more than we originally planned
Although consumer awareness is growing in a high inflation environment, impulses are still decisive in the shopping habits of Central and Eastern European consumers – revealed the Publicis Groupe survey,...
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Young people keep the spirits up in the world’s most pessimistic country
Even in a global context, Hungarians see their own financial situation and the fate of the country’s economy the most pessimistically, according to the Hungarian data published for the first...
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