Tag "GfK Háztartáspanel"
Price wave hits toilet papers too
Innovations catered to consumer needs Value sales of toilet paper grew by 36% from 2021 to 2022, but volume sales were down 4 %. While moist toilet tissue sales increased...
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Intimate hygiene: no compromises
Eszter Hegedűs, senior brand manager of Essity Hungary Kft. told our magazine that both value and volume sales grew in the intimate hygiene category, in the first nine months of...
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Competing retail channels in the butter market
According to the GfK Hungária Household Panel, butter volume sales were 3% lower in 2021 than in 2020, but due to a price increase value sales augmented about this much....
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Even more changes…
At the April meeting of the Trade Marketing Club (TMK), GfK’s Tünde Turcsán analysed the recent changes and the latest trends in the FMCG market. According to GfK’s Household Panel,...
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Hungarian shoppers have a greater sense of purpose in the new situation
Growing financial challenges and increasing price-sensitiveness One of the many effects of the coronavirus pandemic is that households are facing serious financial challenges these days, and this influences both their...
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Magazine: Yogurts make us healthier!
Last year was an adventurous one for the yogurt category. The high season was just about to start in March, but in the panic-buying that commenced due to the pandemic...
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Seventeen moments of spring
On the second day of the Business Days conference Tünde Turcsán, commercial director of GfK Hungária’s FMCG division gave an insight into the latest consumption trends and their practical manifestations...
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The MagyarBrands programme is 5 years old
The MagyarBrands awards were presented for the fifth time in 2014. In 2010 experts in the Superbrands Hungary Council decided to launch the MagyarBrands Programme to honour the best Hungarian...
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