Tag "Gemius"
Measuring the out-of-home viewership can mean an increase in ratings and an improvement in quality
In the summer of 2024, the test project of Atmedia, Scores Group, Gemius and G-Meter out of home (OOH), i.e. measuring TV viewership outside the home, was successfully completed –...
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Gemius: online ordering to be fun!
In 2015, 2,803,000 Hungarian net users have purchased from domestic portals, while 833,000 persons have chosen products from foreign sites . This is a clear increase,l compared to last year's...
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Why advertising useful to everyone?
The Hungarian Advertising Association and the Hungarian Association of Communication Agencies launched a campaign on 18 March 2015 to raise the consumers’ awereness to the importance of the advertising industry...
Read more42 percent of the Hungarian Internet users usually buy online
40 percent of the Hungarian internet users, about 2.8 million people are buying from Hungarian sites and 16 percent of the population, 833 thousand people are buying from foreign sites....
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