Tag "fogyasztói viselkedés"

Gen Z shoppers are less agreeable to the opinions of others

Strategic marketing consultancy Sooth released a number of interesting statistics about Gen Z consumer behavioral drivers obtained by applying AI-driven psychographic models to data sourced from surveys, social conversation and...

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BrandFestival focuses on consumer behaviour this year

Understanding ‘irrational consumer decisions’ requires radically different communication competences and strategic planning than before. One of Central Europe’s biggest brand and corporate strategy summits, the BrandFestvial can help in understanding...

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(HU) Magazin: Kantar-TNS: Food 360 2018.

Sorry, this entry is only available in HU....

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