Tag "fogyasztói viselkedés"
Representing interests – irrespective of company size
In the following interview Dr Tamás Kozák, secretary general of the National Trade Association (OKSZ) analyses the biggest challenges and successes of the Hungarian retail trade sector in 2023. This...
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Gen Z shoppers are less agreeable to the opinions of others
Strategic marketing consultancy Sooth released a number of interesting statistics about Gen Z consumer behavioral drivers obtained by applying AI-driven psychographic models to data sourced from surveys, social conversation and...
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BrandFestival focuses on consumer behaviour this year
Understanding ‘irrational consumer decisions’ requires radically different communication competences and strategic planning than before. One of Central Europe’s biggest brand and corporate strategy summits, the BrandFestvial can help in understanding...
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