Tag "fogyasztói igények"

We love champagne

Seasonality characterises Hungarian champagne consumption too, but the situation is better now than it was 30 or 40 years ago: nearly 60 percent of champagne sales are realised in the...

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Consumers seek brands that understand their needs

A hefty number of consumers, 80%, are more likely to shop with brands that show they understand them and want consistent communication both in-store and online. That’s a top finding...

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Refresco Sees Irregular Demand Due To COVID-19 In Q1

Soft drink bottler Refresco has said in a trading update that demand across its customer base has been irregular in the first quarter of its financial year due to the...

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Intensive fish farming has a stable future

Ferenc Lévai, CEO of Aranyponty Zrt. informed that cultivating fish in lakes is less profitable than other forms of farming, the rate is about 4-5 percent. The mains reason behind...

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As many consumer habits as store types

In cooperation with GfK, Coca-Cola HBC Magyarország Kft. tried to answer the following question: Why do we go shopping and what influences our buying decisions? György Galántai, general sales manager...

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Nielsen’s category management workshop aims to provide better services to the customers

If the customers see that the product range in a store is adjusted to their needs, then the place is appreciated by them. Nielsen’s category management workshop,which will be held...

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Nielsen: we want a pleasant shopping experience when we choose a store

When people generally select among four or five grocery stores the number one aspect is the pleasant purchasing experience. The second most important factor is to find easily and quickly...

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