felmérés - Trademagazin

Survey: Influencers have little influence on consumer trust
Date: 2021-04-23 08:50:43

Retailers looking to build brand trust with consumers should focus on the experience they provide, rather than celebrity endorsements. According to a new survey of 522 U.S. online shoppers from...

Every German resident spent more than a thousand euros less last year
Date: 2021-04-20 11:05:39

The Germans spent 1250-1750 euros less last year than last year. Citizens withheld their spending mainly on services, according to a report by the IW Institute for Economic Research in...

Szállás.hu: third of the population trusts in this year’s holiday already
Date: 2021-04-20 10:39:06

As a result of the news of the easing of restrictions in recent weeks and the marked increase in vaccination numbers, a third of the population is once again confident...

Digitalisation doesn’t reduce demand for workforce, instead it increases it
Date: 2021-04-06 09:45:52

A survey by ManpowerGroup – they interviewed 26,000 workers in 40 countries – has revealed that the coronavirus pandemic speeded up the digitalisation process at 38 percent of companies, and...

Nébih reassesses food buying habits
Date: 2021-03-30 11:22:19

For the second time, a survey will be conducted on food buying and food consumption habits, the National Food Chain Safety Office (Nébih) told MTI on Tuesday. Nébih asked people...

Marketing prospects for 2021: Customer relationship and digitization have never been so important!
Date: 2021-03-26 11:22:46

The decade ahead is being envisioned by marketers as an era of technological and social change. Their predictions show not only what steps are needed to be successful in this...

73 percent of workers would still work from home after the pandemic, according to a survey
Date: 2021-03-26 11:20:12

Globally, 73 percent of employees want to work on flexible terms, mostly from home, even after the pandemic, but 40 percent of the employees plan to change jobs later this...

GKI Digital: a record 45 percent increase in online retail sales last year
Date: 2021-03-25 11:30:21

Domestic online retail reached a gross annual turnover of 909 billion HUF last year, which was a record 45 percent higher than the 2019 level, according to the latest joint...

According to a London investor survey, business sentiment has improved
Date: 2021-03-18 11:04:53

The mood in the global corporate sector has improved and there is virtually no business left to fear a severe global economic shock, according to a March quick global survey...

Nébih surveyed the proportion of domestic food in stores
Date: 2021-03-17 11:41:56

The National Food Chain Safety Office (Nébih) has published the latest data on the supply of Hungarian food on its website. According to the survey, the share of domestic products...

2020: The year when Hungarian consumers were forced to step on the digital moving sidewalk
Date: 2021-03-16 16:01:30

2020 increased the proportion of consumers who are shopping online – and this is also true for FMCG shopping. Which factors were the driving forces behind this trend? It became...

Almost all Hungarians consume milk
Date: 2021-03-16 11:55:23

At the end of 2020, the Milk Interprofessional Organization and Product Council launched a market research tender that focused on dairy product consumption habits and plant-based foods – agrarszektor.hu ,...

EU survey More than 6 million lost their jobs in the first wave of the epidemic
Date: 2021-03-11 11:02:05

The first wave of the coronavirus pandemic has led to the loss of more than 6 million jobs in the European Union, and temporary workers and young women have been...

Responsible companies attract investors
Date: 2021-03-10 11:15:26

Sustainability considerations have become key for institutional investors, but fewer and fewer companies are able to meet their expectations, according to EY’s global research. According to an international survey of...

Anxiety caused by the coronavirus has also left its mark on workplace mood!
Date: 2021-03-09 11:22:50

The coronavirus pandemic has brought significant changes not only in the way we work, but also in the expectations that workers expect from their own managers. Many are frustrated with...

Magazine: Online retailers also need to accommodate to the new shopping habits
Date: 2021-03-08 07:30:07

In January 2021 Reacty Digital did a representative online survey on the shopping habits of Hungarian consumers. Most online retailers have benefited from the pandemic situation, but those who couldn’t...

ManpowerGroup: Digitalization does not reduce but increases the demand for manpower
Date: 2021-03-05 11:21:47

The coronavirus has accelerated the process of digitization in 38 percent of companies, which has been accompanied by an increase in labor demand, according to a survey by ManpowerGroup carried...

Randstad: In Hungary, 38 percent of companies plan to increase their headcount this year
Date: 2021-03-04 11:22:03

In Hungary, 38 percent of medium-sized and large companies are planning to expand their staff this year, such as hiring IT professionals, manual workers and employees in the manufacturing sector,...

Overall satisfaction with retailers falls
Date: 2021-03-02 11:00:55

Overall customer satisfaction with large grocery chains dropped significantly in 2020, according to the latest Retail and Consumer Shipping Report from the American Customer Satisfaction Index (ACSI), released 2nd of March. The...

Report from the boardroom (Part 1) – An interview with Rezső Rózsai, CEO of KPMG Hungary
Date: 2021-02-25 13:25:26

In our new series Judit Szalóky Tóth, a Boyden Executive Search partner makes interviews with executives. This time she asks questions from Rezső Rózsai, CEO of KPMG Hungary. Mr Rózsai...

European Court of Auditors: the basic level of digital competence of adults has not significantly improved
Date: 2021-02-24 11:04:05

Although digital skills are becoming increasingly important, the level of adults’ basic digital competences has not improved significantly in recent years. Therefore the European Union and its Member States need...

More Hungarians reported a decrease in their income than the European average
Date: 2021-02-18 11:21:32

35 percent of European respondents indicated that their revenues decreased in 2020. In Hungary, this ratio was 41 percent of the Intrum debt management company informed MTI about the results...

Job satisfaction has not changed much, according to a survey
Date: 2021-02-18 11:20:03

In the Hungarian labor market, job satisfaction did not change much in 2020 compared to 2019, 45 percent of respondents said they were satisfied with their salary, and 60 percent...

Ipsos: we go to the community more often
Date: 2021-02-16 11:32:13

The population did not calm down with the news of the widely available vaccine, masks and frequent hand washes remained, but the general discipline of Hungarians relaxed. In the older...

GKI: consumer confidence deteriorated slightly in February
Date: 2021-02-15 11:56:53

The GKI consumer confidence index decreased by 1.1 points in February, after a rise of 5.5 points in January, to minus 34.9 points – the GKI Gazdaságkutató Zrt. informed MTI....

Valentine’s Day spendings skyrocketed in the past ten years
Date: 2021-02-12 11:26:36

The number of Valentine’s Day spending in Hungary has increased by more than 381 percent in the last decade – this is more than double the European average – origo...

Initially, the corporate sales market declined and then rebounded as a result of the pandemic
Date: 2021-02-12 11:12:07

The pandemic led to a downturn and then a recovery in the divestiture and acquisition market in 2020, Allen & Overy international law firm announced in its latest quarterly survey....

Survey: Only 43 percent of Hungarians consume legumes
Date: 2021-02-11 11:28:04

Globally and in Hungary, people consume very few legumes. Only 43 percent of Hungarians ranking them in the top three of their preferred vegetables, Bonduelle said on the basis of...

2021: exam for e-commerce
Date: 2021-02-09 11:32:09

The shopping habits of a large proportion of Hungarians have changed fundamentally during the pandemic: a third of online shoppers said they would never buy in the same way in...

GKI: increased the proportion of teleworkers due to the austerity measures introduced last November
Date: 2021-02-08 11:20:47

As a result of the austerity measures introduced last November, the proportion of teleworkers increased significantly to 16 percent from a few percent measured in July and September – GKI...

Survey: Influencers have little influence on consumer trust Date: 2021-04-23 08:50:43

Every German resident spent more than a thousand euros less last year Date: 2021-04-20 11:05:39

Szállás.hu: third of the population trusts in this year’s holiday already Date: 2021-04-20 10:39:06

Digitalisation doesn’t reduce demand for workforce, instead it increases it Date: 2021-04-06 09:45:52

Nébih reassesses food buying habits Date: 2021-03-30 11:22:19

Marketing prospects for 2021: Customer relationship and digitization have never been so important! Date: 2021-03-26 11:22:46

73 percent of workers would still work from home after the pandemic, according to a survey Date: 2021-03-26 11:20:12

GKI Digital: a record 45 percent increase in online retail sales last year Date: 2021-03-25 11:30:21

According to a London investor survey, business sentiment has improved Date: 2021-03-18 11:04:53

Nébih surveyed the proportion of domestic food in stores Date: 2021-03-17 11:41:56

2020: The year when Hungarian consumers were forced to step on the digital moving sidewalk Date: 2021-03-16 16:01:30

Almost all Hungarians consume milk Date: 2021-03-16 11:55:23

EU survey More than 6 million lost their jobs in the first wave of the epidemic Date: 2021-03-11 11:02:05

Responsible companies attract investors Date: 2021-03-10 11:15:26

Anxiety caused by the coronavirus has also left its mark on workplace mood! Date: 2021-03-09 11:22:50

Magazine: Online retailers also need to accommodate to the new shopping habits Date: 2021-03-08 07:30:07

ManpowerGroup: Digitalization does not reduce but increases the demand for manpower Date: 2021-03-05 11:21:47

Randstad: In Hungary, 38 percent of companies plan to increase their headcount this year Date: 2021-03-04 11:22:03

Overall satisfaction with retailers falls Date: 2021-03-02 11:00:55

Report from the boardroom (Part 1) – An interview with Rezső Rózsai, CEO of KPMG Hungary Date: 2021-02-25 13:25:26

European Court of Auditors: the basic level of digital competence of adults has not significantly improved Date: 2021-02-24 11:04:05

More Hungarians reported a decrease in their income than the European average Date: 2021-02-18 11:21:32

Job satisfaction has not changed much, according to a survey Date: 2021-02-18 11:20:03

Ipsos: we go to the community more often Date: 2021-02-16 11:32:13

GKI: consumer confidence deteriorated slightly in February Date: 2021-02-15 11:56:53

Valentine’s Day spendings skyrocketed in the past ten years Date: 2021-02-12 11:26:36

Initially, the corporate sales market declined and then rebounded as a result of the pandemic Date: 2021-02-12 11:12:07

Survey: Only 43 percent of Hungarians consume legumes Date: 2021-02-11 11:28:04

2021: exam for e-commerce Date: 2021-02-09 11:32:09

GKI: increased the proportion of teleworkers due to the austerity measures introduced last November Date: 2021-02-08 11:20:47