Tag "felmérés"
Majority of shoppers use generative AI without realising it
According to a new study, 71% of consumers in the US are unaware that they are using generative AI while shopping online. This article is available for reading in Trade...
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AI for increasing customer loyalty
According to a recent survey, companies in the retail sector are increasingly using AI technology to strengthen customer loyalty. This article is available for reading in Trade magazin 2024/12-2025/01. Every...
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US: Aldi offers best value, low everyday prices, according to customer survey
Fast-expanding discount grocer Aldi is touting its ability to save shoppers money on grocery essentials. The grocer partnered with Ernst & Young Quantitative Economics and Statistics Group (QUEST) to conduct an...
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Many consumers not aware of AI is in play during online shopping
Well more than half of consumers, 71%, don’t realize they are encountering AI technology during an online shopping experience despite the fact most had recently shopped with retailers using the...
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Growing security awareness in online shopping
According to the latest survey by Pepita.hu, Hungarian online shoppers are becoming increasingly aware of the need to protect their personal data and use secure payment solutions. This article is...
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Italian Shoppers Opt For Convenience Over Price, Study Finds
A survey by Italian consumers association Altroconsumo revealed that convenience is the top priority for 33% of supermarket shoppers, followed closely by price at 24%. Only 17% of consumers prioritise...
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With or without oil?
Eight out of ten Hungarians eat quick-frozen, breaded meat products available in shops, and 78% believe that the popularity of these lies mainly in easy and quick preparation, according to...
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Most online shoppers are fed up with unpredictable parcel delivery times
According to a recent Ipsos survey commissioned by DODO, it has already happened to every second customer that they weren’t at home when a parcel was delivered, and nearly two-thirds...
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German shoppers open to biometric payments
According to a recent Mastercard survey 43% of German consumers are open to paying with biometric identification at in-store checkouts, an increase of 9% compared to the previous year. Currently...
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Hungarian SMEs need more information on ESG requirements
A recent research by Billingo has found that 67% of medium-sized businesses are already aware of the ESG basics, while 61% of micro-businesses and 64% of self-employed people don’t have...
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Food Labels Should Indicate Whether Products Were Made Using AI, Say Consumers
Some 83% of consumers believe that food labels should state whether said products were made with the help of AI technology, a new survey has found. According to the survey,...
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Consumers have reached the limits of their capacity
In August 2024 RRD came out with its Awareness-to-Action Study – conducted in partnership with Prosper Insights & Analytics – which gathered the views of more than 2,000 US consumers...
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Young people value sustainability and environmental protection the most
According to the a joint survey by the Bosch Group and Richter Gedeon Nyrt., the climate crisis and the finite nature of natural resources are the biggest challenges for more...
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Q-Commerce Shoppers Opt For Smaller Basket Sizes, Notes DIA
Quick-commerce shoppers in Spain purchase baskets of smaller volumes and value, but shop on a weekly basis, an analysis of customers by Glovo and DIA has shown. Shoppers who opt...
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Sustainability on the shelf: what do shoppers think about packaging and the environment?
This article is available for reading in Trade magazin 2024/11 In a representative survey NMS Hungary asked 535 people how environmentally aware they consider themselves to be. 87% of respondents...
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Comprehensive survey on domestic cheese consumption
The objective of the Milk Interbranch Organisation and Dairy Board is to get more Hungarian cheese into Hungarian households, therefore the focus of its communication campaign for 2024-2025 is on...
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Baby boomers drive growth in healthy ageing skincare market
Interest is also growing in products that support both skin and mental health. As Baby Boomers retire, their focus on health and longevity is reshaping the skincare industry, according to...
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Many Hungarian companies are already using AI
In early August Hungarian Product conducted a survey among 260 of its trademark-using partners, to find out to what extent they have introduced AI into their business and production processes...
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One in two German households are struggling with food prices
Rising food prices hit hard more than half of the German population – especially low-income households – in 2023. According to a representative survey by TeamBank, two out of three...
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Value for money reigns, but we would spend more if…
At the Business Days conference Anita Mekler, a PwC Magyarország partner shared the results of the “Voice of the Consumer” study. This global survey – for the first time –...
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Most consumers believe AI will increase the risk of financial fraud
Americans are worried about an increase in financial fraud, which they say will be exacerbated by the rise of AI. This article is available for reading in Trade magazin 2024/10...
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Live shopping known but still little loved in Germany
More and more Germans are becoming familiar with live shopping. Six out of ten consumers know what the term means, which is twice as many as three years ago. However,...
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Half of Germans buy food close to expiry, but much food still ends up in the bin
According to a recent Kaufland survey, 50% of Germans regularly buy food that is close to its expiry date. Still, one in two households throws food in the trash every...
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Goodbye celebrities?
57% of the more than 20,000 people surveyed in 30 countries by EY use online communities to find information when shopping, and 61% have already bought a product based on...
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Temu eclipses Amazon in monthly downloads
A new analysis of download data for the Chinese shopping app Temu reveals it is quickly growing in popularity. The Temu app has been downloaded more than 735 million times...
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Optimistic CEOs around the globe – growth can start
CEOs are more optimistic about growth prospects than last year – according to the latest EY global survey of 1,200 CEOs and 300 institutional investors, conducted in 21 countries including...
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Shoppers buy more spontaneously and pay less attention to promotions
German consumers’ shopping habits changed in the summer of 2024: they paid less attention to promotions and made more spontaneous purchases than in autumn 2023. According to a new study...
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Here’s what consumers want from online grocers
A new survey reveals the types of features and services that draw shoppers to online grocery retailers. According to the results of a recent poll of 1,000 U.S.-based adults about...
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33% of holiday shoppers plan to spend less this year: Bankrate
Concerns around high interest rates and inflation are stressing consumers’ budgets, according to a recent report. Bankrate’s recent holiday report indicates how inflation and other macroeconomic factors are putting pressure on...
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Most domestic companies already use artificial intelligence
Artificial intelligence significantly increases the competitiveness of domestic companies – this is supported by the latest research of Magyar Termék Nonprofit Kft., which was conducted in August among companies using...
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