Tag "felmérés"
Euromonitor International 2025: everything for your pet!
The global pet care market is expected to reach the value of USD 215bn in 2025. The latest research by Euromonitor International highlights the key changes and growth trends that...
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Cost-consciousness and tech-openness – this is how Hungarians travel abroad this year, according to a Visa survey
36% of Hungarians plan to take a vacation abroad during their upcoming holidays, and most of them will travel to Croatia this year. According to Visa’s 2019 study on travel...
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8 in 10 consumers now rely on AI search
About 80% of consumers now rely on AI-generated search results for at least 40% of their queries, significantly reducing the need to click through to external websites, according to a...
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Acceptance of 3D-Printed Meat Is Rising in Germany
German consumers are increasingly open to 3D-printed, lab-grown meat alternatives, according to a new survey by digital association Bitkom. While six years ago merely 13 per cent of people were...
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Circana: Households shop with nearly 40 retailers annually
The average U.S. household shops at a wide variety of retailers annually, according to new data. Circana’s latest Complete Consumer research reveals that households visit 39 unique retailers each year,...
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New times, old age
In Europe ageing shoppers are a driving force on the FMCG market. Examples include Belgium, where the share of people aged 65+ in FMCG sales increased from 21% to 30%...
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Supply chain: AI is less effective in the front line
According to recent data from Gartner, generative AI is increasing the productivity of supply chain office workers, but is less effective at the team level and in the front line....
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MHC Mobility’s 2025 National Fleet Survey on Key Industry Trends and Challenges for Companies Completed
The recent National Fleet Survey conducted by MHC Mobility has shown that the fleet management habits of Hungarian companies are undergoing significant changes. The survey results highlight that more and...
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Shoppers expect to spend 8% more on groceries this summer than a year ago, survey finds
The majority of people who took part in a recent KPMG poll said they think tariffs will push up grocery prices — a higher percentage than for any other category...
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The age of megadeals
Although the number of deals has decreased by 17%, the increase in high-value company purchase transactions clearly signals a recovery on the transaction (mergers and acquisitions – M&A) market, according...
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Food waste reduction a key ESG priority for 70% of consumers
Some 70% of consumers believe retailers should focus their ESG efforts on food waste reduction rather than addressing ‘mainstream’ sustainability efforts, such as recycling. New data of over 1,000 shoppers...
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Retailers fight customer churn with loyalty programs
Two-thirds of retailers offer loyalty programs, Salesforce found. Rewards play a powerful role in retaining customers, especially as prices rise. Two-thirds of retailers offer loyalty programs, according to a Salesforce...
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IWG survey: benefits of hybrid working
According to a recent study by the International Workplace Group, hybrid working offers many benefits for both employees and employers. 36% of employees take less sick leave thanks to the...
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Last year AI made sure the Christmas shopping experience was a happy one
AI helped consumers to spend smarter last Christmas. According to the Post-2024 Holiday Shopping Survey by Talkdesk, 72% of respondents believe AI has helped them to save money by making...
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Consumers mainly use generative AI to search for products
Generative AI is more and more popular among shoppers who would like to see a stronger presence for the technology in their shopping experience. This article is available for reading...
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SPAR Group: growing acceptance for AI in retail
AI is conquering the world of retail and both shoppers and retailers are positive about the benefits it can bring, according to recent survey conducted by the SPAR Group in...
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Nearly €6 Billion in GDPR Fines Since 2018
According to the latest DLA Piper report in 2024, EU data protection authorities imposed €1.2 billion in fines for the violation of GDPR rules, bringing it to a total of...
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Young People Believe Everything AI Says
Almost all Gen Z youths use artificial intelligence (AI), but most of them fail to recognize when AI “hallucinates” and provides incorrect answers, according to a survey conducted by EY,...
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Gen Z values in-store shopping
Digitally-native Gen Z shoppers are more likely to visit retail stores than older generations, with many saying they enjoy the experience of in-store shopping. That’s according to a new survey...
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Below average AI use at work by Hungarians
Hungarian workers are less likely to use AI for work and personal purposes than the global average, according to a joint survey of more than 150,000 employees in 188 countries,...
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Majority of shoppers use generative AI without realising it
According to a new study, 71% of consumers in the US are unaware that they are using generative AI while shopping online. This article is available for reading in Trade...
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AI for increasing customer loyalty
According to a recent survey, companies in the retail sector are increasingly using AI technology to strengthen customer loyalty. This article is available for reading in Trade magazin 2024/12-2025/01. Every...
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US: Aldi offers best value, low everyday prices, according to customer survey
Fast-expanding discount grocer Aldi is touting its ability to save shoppers money on grocery essentials. The grocer partnered with Ernst & Young Quantitative Economics and Statistics Group (QUEST) to conduct an...
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Many consumers not aware of AI is in play during online shopping
Well more than half of consumers, 71%, don’t realize they are encountering AI technology during an online shopping experience despite the fact most had recently shopped with retailers using the...
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Growing security awareness in online shopping
According to the latest survey by Pepita.hu, Hungarian online shoppers are becoming increasingly aware of the need to protect their personal data and use secure payment solutions. This article is...
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Italian Shoppers Opt For Convenience Over Price, Study Finds
A survey by Italian consumers association Altroconsumo revealed that convenience is the top priority for 33% of supermarket shoppers, followed closely by price at 24%. Only 17% of consumers prioritise...
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With or without oil?
Eight out of ten Hungarians eat quick-frozen, breaded meat products available in shops, and 78% believe that the popularity of these lies mainly in easy and quick preparation, according to...
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Most online shoppers are fed up with unpredictable parcel delivery times
According to a recent Ipsos survey commissioned by DODO, it has already happened to every second customer that they weren’t at home when a parcel was delivered, and nearly two-thirds...
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German shoppers open to biometric payments
According to a recent Mastercard survey 43% of German consumers are open to paying with biometric identification at in-store checkouts, an increase of 9% compared to the previous year. Currently...
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Hungarian SMEs need more information on ESG requirements
A recent research by Billingo has found that 67% of medium-sized businesses are already aware of the ESG basics, while 61% of micro-businesses and 64% of self-employed people don’t have...
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