Tag "felmérés"
Shoppers buy more spontaneously and pay less attention to promotions
German consumers’ shopping habits changed in the summer of 2024: they paid less attention to promotions and made more spontaneous purchases than in autumn 2023. According to a new study...
Read more
Here’s what consumers want from online grocers
A new survey reveals the types of features and services that draw shoppers to online grocery retailers. According to the results of a recent poll of 1,000 U.S.-based adults about...
Read more
33% of holiday shoppers plan to spend less this year: Bankrate
Concerns around high interest rates and inflation are stressing consumers’ budgets, according to a recent report. Bankrate’s recent holiday report indicates how inflation and other macroeconomic factors are putting pressure on...
Read more
Most domestic companies already use artificial intelligence
Artificial intelligence significantly increases the competitiveness of domestic companies – this is supported by the latest research of Magyar Termék Nonprofit Kft., which was conducted in August among companies using...
Read more
Inflation, cost of living to impact majority of holiday shopping plans
Nearly two-thirds of U.S. consumers say that high prices will impact their holiday spending, while a small chunk of consumers plan to delay holiday season celebrations. That’s according to a...
Read more
We spend HUF 100,000 on LEGO every year
The world of LEGO is also very popular in Hungary, and not only among children. According to a recent survey, the average Lego buyer spends more than HUF 100,000 on...
Read more
Sharp Differences In Grocery Shopping Habits Across The Balkans, Study Finds
The annual Mediana TGI Adria survey polled over 17,000 consumers in Slovenia, Croatia, and Serbia has revealed notable differences in grocery shopping patterns among consumers in the three countries. The...
Read more
More Americans view alcohol consumption as unhealthy – survey
Americans are increasingly viewing alcohol consumption in moderation is unhealthy, a new poll shows. A recent survey by US analytics firm Gallup showed that 45% of Americans think drinking one...
Read more
55% of Gen Z have made an online purchase while browsing social media
A new survey from Walmart and Morning Consult indicates that social media is becoming a key platform for product discovery. Indicating the importance of social commerce, more than half (55%)...
Read more
One-fifth of Hungarians aren’t careful enough when shopping online
Nearly three quarters of Hungarians regularly shop and pay online and 97% are aware of the risks involved. This article is available for reading in Trade magazin 2024/6-7 Four-fifths of...
Read more
MPL decree won’t disrupt the delivery market
From 28 March 2024 online shops are obliged to also make Hungarian Post’s delivery services available to their customers. This article is available for reading in Trade magazin 2024/6-7 According...
Read more
Demand for sustainable cosmetics is little in Germany
When it comes to the sustainability of cosmetic products, German consumers focus on environmentally friendly ingredients and packaging. They expect products to be produced in Germany if possible and not...
Read more
Environmental Concerns Prompting Consumers To Switch Diets
A sizeable number of consumers that are changing what they eat say they are doing so for environmental reasons, a study by the Marine Stewardship Council (MSC) has found. The...
Read more
South Korea’s dermocosmetics market ranks 6th globally
It has attracted competition from „concept-dermo,” „dermo-inspired” and „pharma-dermo” brands. South Korea ranked sixth in the global dermocosmetics market in 2023, according to Euromonitor’s latest Beauty and Personal Care research....
Read more
Adobe: how consumers use generative AI
A new study from Adobe explores how consumers use generative AI to shop – and how they want to shop. This article is available for reading in Trade magazin 2024/6-7...
Read more
How are younger generations planning to spend the summer?
Younger generations are looking to travel, attend concerts and events, and dine out this summer, despite a sustained high cost of living. American Express’ Amex Trendex Millennial and Gen Z...
Read more
Price Difference Between Organic And Conventional Food Narrows, Study Finds
The price difference between organic and conventional food items has reduced from 63% to 48% over the past five years in the Netherlands, according to a new survey by the...
Read more
96% of Europeans shopped online in Q1
At least 95.8 percent of European consumers shopped online in the first quarter of this year. In the United Kingdom, that percentage was 93 percent. And in the Netherlanders, 96...
Read more
Environmentally conscious food orderers
This was the conclusion of a survey by Greenstic Europe, a sustainable food packaging company present in the markets of Hungary, Slovakia and Romania. This article is available for reading...
Read more
A new trend is taking hold among businesses
The majority of domestic enterprises are open to cooperation and collaboration and see other companies not only as competitors – this is clear from the K&H survey. The surveyed SMEs...
Read more
Full-time jobs in retail sector are in demand
Retailers are seeing increased interest from job seekers looking for full-time positions. That’s according to the “iCIMS Insights April 2024 Workforce Report,” which found that applications per opening (APO) for full-time...
Read more
What will you be eating tomorrow?
Plant-Powered Perspectives is a business conference, which took place for the third time last year at the METRO Gastro Academy, and it is also Hungary’s premier plant-based food event. This...
Read more
According to the IKEA survey, this is the biggest challenge for Hungarians at home
We want to live in an orderly environment, but many people find it difficult to keep their home in order, mainly because there is no well-accessible, specific place for their...
Read more
Central European financial managers are significantly more optimistic, according to the Deloitte survey
According to a recent Deloitte survey, Central European financial managers are much more optimistic than a year ago. The survey, which sought the opinions of more than five hundred financial...
Read more
Card Payments To Make Way For More ‘Seamless’ Payment Formats, Study Finds
Credit card and debit card payments are set to account for 19% of overall online transactions by 2028, down from 31% in 2023, as emerging payment formats such as digital...
Read more
Younger Consumers Choose Sustainable Packaging, Study Finds
More than half (54%) of consumers aged between 18 and 34 said that they choose products with sustainable packaging ‘always’ or ‘often’, a new study from ALPLA has found. This...
Read more
Gen Z Consumers ‘Behave Like Boomers’ When Grocery Shopping: Study
Some 59% of Generation Z consumers prefer to shop for groceries in-store rather than online, a similar percentage to those in the Baby Boomer generation, a new study by Clear...
Read more
EY: The world economy is not spinning, but company managers are optimistic
The majority of CEOs expect profit growth this year, despite the unfavorable global economic environment, according to EY’s latest international survey of 1,200 CEOs in 21 countries, including France, Germany,...
Read more
Here’s how consumers respond to a retailer data breach
A new survey reveals customers have a strong negative reaction when a retailer they frequent experiences a cyberattack. According to “Security Matters: Consumer Views On Cybersecurity in Retail & Finance 2024,”...
Read more
Grant Thornton: The number of female managers is on the rise
While the proportion of senior management positions held by women worldwide has increased from 19.4% to 33.5% in two decades, progress has been disappointingly slow – just 1.1% growth from...
Read more