Comprehensive survey on domestic cheese consumption

By: Trademagazin editor Date: 2024. 11. 12. 10:40

The objective of the Milk Interbranch Organisation and Dairy Board is to get more Hungarian cheese into Hungarian households, therefore the focus of its communication campaign for 2024-2025 is on the promotion of Hungarian cheese.

This article is available for reading in Trade magazin 2024/10

Before developing an educational campaign to encourage cheese consumption in general, Inspira Research Kft. was commissioned with conducting a market research on the cheese consumption habits of Hungarians in the summer of 2024.

92% of the population can be considered cheese consumers who eat cheese at least once a month. 58% of respondents have cheese several times a week or more. Trappist cheese continues to be the most widely known and consumed cheese, with almost everyone knowing it, 82% eating it at least once a year, 63% enjoying it frequently, and 67% having it almost always in their fridge. Price and whether or not the product is on sale are the most important considerations when buying cheese, and the Hungarian origin of the product was one of the three main purchasing criteria for 20% of respondents. The average Hungarian household spends HUF 6,000 a month on cheese. Household expenditure on cheese increases with educational level and income status. //