FCB Hungary - Trademagazin

Adaptation and renewal
Date: 2024-10-08 11:49:00

Recent challenges have forced the domestic wholesale sector to keep adapting to market needs and economic changes. This article is available for reading in Trade magazin 2024/10 In addition to...

Dishwashing: switched to eco mode
Date: 2024-06-13 11:25:04

Last year the market of both dishwasher detergents and washing-up liquids developed nicely, with double-digit growth month on month. This article is available for reading in Trade magazin 2024/6-7 “In...

No clothes left dry…
Date: 2023-01-12 11:28:58

According to Yvette Krubl, Procter&Gamble’s corporate communications manager in Central and Eastern Europe, laundry detergent volume sales stayed put in the July 2021-June 2022 period, while in value sales there...

Magazine: It has never been truer: Cleanliness is next to healthiness!
Date: 2021-01-25 07:11:20

Zsuzsa Petrikovics, Unilever Magyarország Kft.’s brand manager reported to Trade magazin that the pandemic induced a 35-percent rise in cleaning product sales in 2020. She revealed that sales grew way...

More dishwasher use than manual washing-up
Date: 2020-08-10 15:37:56

The washing-up category has seen a dynamic growth, mainly driven by the ever-increasing penetration of dishwashers. Customers prefer premium products, and ingredients, as well as environment-friendly nature of each product...

Magazine: Gluten-free products are more common now
Date: 2019-05-10 07:21:59

Tamás Czepanecz, brand manager of Nestlé Hungária Kft. informed our magazine that a little more than 1 percent of the Hungarian population are sensitive to gluten, but due to the...

Magazine: The feeling of personal responsibility moves not mountains but categories
Date: 2019-05-07 07:42:00

Among consumers living a healthier life there are more and more who like to buy ‘natural’ and eco-friendly household cleaning products. Sales of these keep growing and shoppers can choose...

Magazine: Cleaning does pay off
Date: 2019-03-28 07:47:11

In the cleaning supplies market sales of modern convenience products (e.g. toilet rim blocks, cleaning sprays, dishwasher tablets) are growing, plus the penetration of these products is also improving. ...

Magazine: Gel beats powder
Date: 2019-03-20 08:00:37

Bernadett Vékásy, brand manager of Henkel Magyarország Kft. informed our magazine that in 2018 laundry detergent volume sales had grown a little, but the increase in value sales had been...

Magazine: All in – for the perfect washing-up
Date: 2018-01-31 07:04:12

Dishwasher detergent sales are growing the fastest in hypermarkets, drugstores and traditional retail units. We learned from Orsolya Balázs brand manager of Henkel Magyarország Kft. that they keep monitoring market trends and...

Adaptation and renewal Date: 2024-10-08 11:49:00

Dishwashing: switched to eco mode Date: 2024-06-13 11:25:04

No clothes left dry… Date: 2023-01-12 11:28:58

Magazine: It has never been truer: Cleanliness is next to healthiness! Date: 2021-01-25 07:11:20

More dishwasher use than manual washing-up Date: 2020-08-10 15:37:56

Magazine: Gluten-free products are more common now Date: 2019-05-10 07:21:59

Magazine: The feeling of personal responsibility moves not mountains but categories Date: 2019-05-07 07:42:00

Magazine: Cleaning does pay off Date: 2019-03-28 07:47:11

Magazine: Gel beats powder Date: 2019-03-20 08:00:37

Magazine: All in – for the perfect washing-up Date: 2018-01-31 07:04:12