Tag "Értéktrend Consulting"
Measuring success for 20 years: double celebration by Superbrands Hungary this year
2004 was the year when Hungary’s leading brands were rated by the international Superbrands Programme for the first time. This article is available for reading in Trade magazin 2024/11 The...
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How to find the best Hungarian brands? The MagyarBrands Programme will help you!
The MagyarBrands Programme has been assessing Hungarian brands for fourteen years. Its logo is a trademark that marks only the best Hungarian brands. This article is available for reading in...
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Fenntartható fejlődés a Superbrands 2023 Program üzenete
2023-ban is nagyszámú, közel 100 díjazott márka részvételével rendezik meg Magyarország egyik legfontosabb üzleti díjátadó eseményét, a Superbrands gálát. A Superbrands Magyarország Program a kiemelkedő márkák értékelésén túl küldetésének tekinti, hogy felhívja...
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Growing trust in Hungarian brands – the MagyarBrands Programme has been offering guidance for 13 years now
The MagyarBrands Programme has been searching for and rewarding exceptional brands for 13 years. MagyarBrands has become a logo that serves as a trademark, guiding consumers in their purchasing decisions,...
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Consumer trust and brand equity correlate
In the last 18 months the pandemic had an influence on the world of brand building too. Experience is that in times of uncertainty consumers don’t want new innovations but...
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Hungarian brands are an asset – this is the message of the MagyarBrands programme
In 2020 the pandemic situation proved that the relationship between brands and their customers can be strengthened further by the conscious responsibility taking of brands. Entries in the MagyarBrands programme...
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Brand-building is of greater importance than ever
In lack of continuous communication, awareness of a brand may easily diminish. Only brands that keep building themselves can be a success on the long run. Superbrands Programme remains committed...
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Magazine: MagyarBrands is 10 years old: The programme that honours excellent Hungarian brands
Ten years ago the MagyarBrands programme set a noble goal: finding Hungarian brands that are worthy of rewarding; up until the present day 750 brands were honoured with the prize....
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Magazine: Superbrands Magyarország is 15 years old
There are several hundred winners in the two Superbrands programmes every year, but many times more brands are trying to win the prize. Today the Superbrands Programme runs in more...
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The jury have decided!
The best Hungarian brands have been named for the eighth time within the framework of the MagyarBrands programme. This prize expresses the recognition of the public and the trust of the...
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