drogéria - Trademagazin

Dynamic development of drugstore chains: a market worth hundreds of billions of forints in Hungary
Date: 2024-09-13 11:48:02

In the last two decades, drugstore chains have shown significant growth, both in Hungary and in other parts of Europe. The market for drugstore products in Hungary has now grown...

ROSSMANN advertises its exclusive brands
Date: 2024-07-04 11:17:00

ROSSMANN has launched a campaign focusing on its exclusive brands. The campaign began on 8 April on television and brand digital platforms with a brand new image commercial, as well...

Great past and great future for Rossmann
Date: 2024-06-19 11:15:23

Rossmann celebrated its 30th anniversary last year, opening its 250th drugstore. László Flórián, managing director of Rossmann Magyarország Kft. talked to our magazine: “At the level of numbers everyone made progress in...

The evolution of the FMCG market through the NIQ lens
Date: 2024-06-14 11:22:28

Shoppers across the continent, including Hungary, continue to save in every possible way, Csilla Czikora, head of consulting and analytic insights at NIQ told when presenting their market research data...

Müller: German success story in Hungary too
Date: 2024-06-11 09:21:39

Müller is present in 7 European countries with more than 900 drugstores. In Hungary Müller currently operates 33 stores and 18,000m² of warehouse space. The majority of the company’s products...

Great skin in winter and summer
Date: 2024-05-08 11:48:05

Values sales were up 17.5% in the body lotion category over the past year and volume sales grew by 21%. The former was mainly the result of price increases in...

Beauty care travels at breakneck speed
Date: 2024-05-03 12:07:36

Beauty care is one of the fastest growing markets in the FMCG sector. Within beauty care, there are many rapidly evolving segments such as face and body care, make-up, hair...

Rossmann opens 250th store – Celebrating with the Rossmann family, international group leaders, and co-owner AS Watson
Date: 2024-03-26 15:45:08

In the presence of founder-owner Dirk Rossmann, AS Watson Group CEO Malina Ngai, and a number of Rossman’s international executives, Rossmann Magyarország opened its 250th Hungarian store in Budapest, in Árkád...

Around the world in 30 minutes – the horizon through NIQ binoculars
Date: 2023-12-07 22:00:41

It has been a turbulent year – this is how Erik Vágyi, managing director of NIQ began his presentation on the fourth day of the Business Days. This article is...

Vivi Sápi in Rossmann’s new commercial
Date: 2023-10-19 10:32:19

With its advertising campaign launched this summer, Rossmann offers a solution to the small annoyances of everyday life, in their latest film with Vivi Sápi they announce: Believe me, there...

Rossmann brought the drugstore even closer to our home
Date: 2023-10-12 11:44:28

In addition to the classic pick-up methods, orders placed at the Rossmann Online Pharmacy can also be picked up from parcel machines. The number of collection points across the country...

This is how dm celebrates: 30 years, HUF 30 million grant for civilians
Date: 2023-09-07 11:50:03

Personal advice, a digital knowledge base, preventive screenings – with a wide range of support tools, dm helped to preserve the health of customers and colleagues this year. The company...

New private label products from Rossmann
Date: 2023-08-24 10:05:32

Rossmann is in the middle of launching more than 500 new private label (PL) products. This article is available for reading in Trade magazin 2023/8-9. “In terms of total sales...

Müller – Több mint egy drogéria
Date: 2023-07-27 11:28:35

Amikor 1953-ban megalakult a Müller cég, még senki sem gondolta, hogy hamarosan a német kiskereskedelmi láncok egyik legmeghatározóbb alakjává válik. A Müller az évtizedek óta tartó töretlen fejlődésével Európa immár 7...

Digitális szolgáltatások és fenntarthatóság a dm fókuszában
Date: 2023-07-25 10:50:46

Tavaly áprilisban érkezett meg a dm új applikációja, amely újabb mérföldkövet jelentett a digitális szolgáltatások sorában: minden vásárlói igényt kielégítő platform, ahol a széles körű szolgáltatások mellett minden active beauty...

Itchy times are coming
Date: 2023-07-19 10:08:22

Last year combined sales of insecticides and insect repellents were HUF 6.28bn in the retail channels audited by NIQ (formerly Nielsen IQ). Value sales increased by 3% in comparison with...

The dm raises wages again
Date: 2023-06-28 12:10:16

The Hungarian dm is 30 years old this year, and to mark the occasion, they are raising salaries by 8%. In response to the economic changes and the results achieved,...

2022 was an eventful year
Date: 2023-06-22 11:01:22

In 2022 new challenges were awaiting the Hungarian retail sector. Parliamentary elections always stimulate consumption in the short term, and the government has mobilised unprecedented energy to show how prosperous...

Budni expands with a new store concept in Edeka
Date: 2023-06-07 09:16:43

The Budni drugstore chain is expanding into the Edeka and Marktkauf chains in the south-western region of Germany with a new shop-in-shop concept. According to Jürgen Mäder, Managing Director of...

Serving customers for 30 years: dm celebrates with charity competition
Date: 2023-05-09 10:11:46

Digital development, decades of values – these two go hand in hand Dm celebrates its 30th anniversary this year, and today online and offline shopping already meet in dm stores, supplementing...

Body odour free zone
Date: 2023-04-25 21:22:49

This article is available for reading in Trade magazin 2023/5 Like-for like value sales augmented by 22.5% in the deodorant market in 2022, and volume sales increased by 2.2%. Mariann...

More than just “mash for babies”
Date: 2023-04-05 10:32:51

Growing selection of organic products NielsenIQ data reveal that in the last few years the baby food category had strengthened because of the pandemic, then in 2022 the market returned...

Hair raising new innovations
Date: 2023-03-30 14:04:10

We can differentiate between three segments in the hair care category: shampoo, conditioner and treatment. Hair care in general produced a robust, 16.6% value sales growth in 2022. Serum and...

It’s surprising how much we spend on beauty care
Date: 2023-01-30 10:03:21

When it comes to cosmetics, Hungarian women buy body lotion and moisturizing cream most often, while ampoule concentrate, facial serum and sunscreen are the least frequently purchased, according to Helia-D’s...

Guaranteed low prices in the constantly changing market conditions – Innovative development projects at dm
Date: 2022-12-20 08:28:25

Prices fixed for four months, dm’s private label products that offer value for money, developing online services and excellent offers to loyalty card holders – these factors have all played...

A new drugstore chain has appeared in Hungary, it is already very popular
Date: 2022-11-10 11:09:32

The aim of the Czech Pilulka.hu is to be the number one online drug store in Hungary, also available via mobile application. According to the announcement, the Czech online pharmaceutical...

Refill stations in dm stores
Date: 2022-11-07 15:48:27

Following a 2-year test period in the Budaörs dm and regular feedback from customers, 8 more refill points were created in the Budapest region in August 2022. In October another...

dm has put into operation refilling stations in 24 stores across the country
Date: 2022-10-11 15:16:21

After a two-year test period, from October dm. was the first among domestic drugstores to put refilling stations into operation in 24 stores nationwide. Those interested in a sustainable alternative...

plusmarket: The Hungarian drugstore
Date: 2022-09-19 11:02:29

The plusmarket franchise is a 100% Hungarian-owned drugstore chain, with an annual expansion rate above 15% and steadily growing sales for member stores. Besides Budapest, plusmarket drugstores are present in...

People living in villages spend twice as much on washing and cleaning products as people living in Budapest
Date: 2022-07-26 12:10:44

the products available there. On average, we buy detergents and cleaning products every month, hair care products, body care products and decorative cosmetics every two months, but we go to...

Dynamic development of drugstore chains: a market worth hundreds of billions of forints in Hungary Date: 2024-09-13 11:48:02

ROSSMANN advertises its exclusive brands Date: 2024-07-04 11:17:00

Great past and great future for Rossmann Date: 2024-06-19 11:15:23

The evolution of the FMCG market through the NIQ lens Date: 2024-06-14 11:22:28

Müller: German success story in Hungary too Date: 2024-06-11 09:21:39

Great skin in winter and summer Date: 2024-05-08 11:48:05

Beauty care travels at breakneck speed Date: 2024-05-03 12:07:36

Rossmann opens 250th store – Celebrating with the Rossmann family, international group leaders, and co-owner AS Watson Date: 2024-03-26 15:45:08

Around the world in 30 minutes – the horizon through NIQ binoculars Date: 2023-12-07 22:00:41

Vivi Sápi in Rossmann’s new commercial Date: 2023-10-19 10:32:19

Rossmann brought the drugstore even closer to our home Date: 2023-10-12 11:44:28

This is how dm celebrates: 30 years, HUF 30 million grant for civilians Date: 2023-09-07 11:50:03

New private label products from Rossmann Date: 2023-08-24 10:05:32

Müller – Több mint egy drogéria Date: 2023-07-27 11:28:35

Digitális szolgáltatások és fenntarthatóság a dm fókuszában Date: 2023-07-25 10:50:46

Itchy times are coming Date: 2023-07-19 10:08:22

The dm raises wages again Date: 2023-06-28 12:10:16

2022 was an eventful year Date: 2023-06-22 11:01:22

Budni expands with a new store concept in Edeka Date: 2023-06-07 09:16:43

Serving customers for 30 years: dm celebrates with charity competition Date: 2023-05-09 10:11:46

Body odour free zone Date: 2023-04-25 21:22:49

More than just “mash for babies” Date: 2023-04-05 10:32:51

Hair raising new innovations Date: 2023-03-30 14:04:10

It’s surprising how much we spend on beauty care Date: 2023-01-30 10:03:21

Guaranteed low prices in the constantly changing market conditions – Innovative development projects at dm Date: 2022-12-20 08:28:25

A new drugstore chain has appeared in Hungary, it is already very popular Date: 2022-11-10 11:09:32

Refill stations in dm stores Date: 2022-11-07 15:48:27

dm has put into operation refilling stations in 24 stores across the country Date: 2022-10-11 15:16:21

plusmarket: The Hungarian drugstore Date: 2022-09-19 11:02:29

People living in villages spend twice as much on washing and cleaning products as people living in Budapest Date: 2022-07-26 12:10:44