Tag "drogéria"
Müller: store openings of strategic importance
“In 2024 Müller opened two strategically important stores: in July 2024 we opened a Müller drugstore on the first floor of Árkád Szeged Shopping Centre and in November 2024 company...
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Conscious sourcing for a sustainable future
Consumers are making increasingly conscious decisions: they prefer environmentally friendly, natural products from reliable sources. At Rossmann we are expanding our private label portfolio based on these criteria – in...
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New dynamics in the drugstore market: dm leads, Müller overtakes Rossmann
A major reorganization took place in the top tier of domestic drugstore chains in 2024: dm maintained its leading position, while Müller, which operates with only 34 stores, overtook Rossmann...
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The price of certain products has decreased by a third due to the margin freeze
Bankmonitor experts conducted on-site research to assess how prices of drugstore products affected by the new margin cap regulation have changed. They also estimated the potential impact of observed price...
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It really is about saving your skin!
In 2024 the Hungarian personal care market grew moderately, mainly driven by inflation. This article is available for reading in Trade magazin 2025/5. Value sales were up, while volume sales...
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Margin reduction in drugstores: prices will be reduced on hundreds of products from May 19
In his Facebook post on Monday morning, Minister of National Economy Márton Nagy reminded: “From today, the margin reduction will also start in drugstores! Everyone should pay attention to prices!”...
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New markdown limit in drugstores to come from May 19 – thousands of products could be affected
According to the announcement of the Minister of Chancellery Gergely Gulyás, the government’s new margin regulation will come into force on May 19, affecting 30 product categories – primarily consumer...
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Drugstore price cuts could come from mid-May: prices may be reduced in 30 product categories
The Hungarian government is planning to introduce a new markup reduction affecting 30 categories of household goods, which could lead to price drops of 16–18% from mid-May, according to a...
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Food offering is attracting more and more shoppers to drugstores in Germany
Buying groceries in drugstores continues to gain importance. According to a recent study by market research company Mafowerk, 42 per cent of customers visit drugstores mainly because of the food...
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Rossmann Introduces Modern Store Design in Germany
The Rossmann drugstore chain has launched a comprehensive store redesign project in Germany. According to Lebensmittelpraxis, the first store featuring the new concept opened at the end of March in...
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Rossmann gives more space to organic food
More shelf space – 15 metres instead of the current average of 9 metres – is planned to be dedicated to organic food in Rossmann stores in Germany. In an...
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Rossmann drives its omnichannel expansion with digital coupons
Rossmann is expanding faster than the market, driven by strong international growth and ambitious investments. Its high-low pricing strategy and digital coupons fuel app engagement and e-commerce expansion. Rossmann, the...
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German drugstore leader dm drogerie invests in technology and shopping experience
German drugstore giant dm is outpacing food retailers across Central Europe. Innovative strategies in health-focused retail, omnichannel solutions as well as new store designs set new benchmarks beyond the drugstore...
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When it doesn’t hurt yet and when it does – Picture of the day
The idea is somewhat similar to a throat medicine commercial that we also run here, but it’s a really original idea to apply it in a drugstore: depending on how...
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Makeups and fragrances – new innovations in beauty care
This article is available for reading in Trade magazin 2024/12-01 Bettina Kovács, category manager of Primőr Kozmetikai Kft. has experienced a boom in the decorative cosmetics market for years. Citing...
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Dm invests in prices, technological development and its store network
Dm attributes the high level of customer loyalty to its balanced overall performance, in which it manages to harmonise efficiency, synergies and high quality in a special way. They offer...
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Dynamic development of drugstore chains: a market worth hundreds of billions of forints in Hungary
In the last two decades, drugstore chains have shown significant growth, both in Hungary and in other parts of Europe. The market for drugstore products in Hungary has now grown...
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ROSSMANN advertises its exclusive brands
ROSSMANN has launched a campaign focusing on its exclusive brands. The campaign began on 8 April on television and brand digital platforms with a brand new image commercial, as well...
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Great past and great future for Rossmann
Rossmann celebrated its 30th anniversary last year, opening its 250th drugstore. László Flórián, managing director of Rossmann Magyarország Kft. talked to our magazine: “At the level of numbers everyone made progress in...
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The evolution of the FMCG market through the NIQ lens
Shoppers across the continent, including Hungary, continue to save in every possible way, Csilla Czikora, head of consulting and analytic insights at NIQ told when presenting their market research data...
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Müller: German success story in Hungary too
Müller is present in 7 European countries with more than 900 drugstores. In Hungary Müller currently operates 33 stores and 18,000m² of warehouse space. The majority of the company’s products...
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Great skin in winter and summer
Values sales were up 17.5% in the body lotion category over the past year and volume sales grew by 21%. The former was mainly the result of price increases in...
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Beauty care travels at breakneck speed
Beauty care is one of the fastest growing markets in the FMCG sector. Within beauty care, there are many rapidly evolving segments such as face and body care, make-up, hair...
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Rossmann opens 250th store – Celebrating with the Rossmann family, international group leaders, and co-owner AS Watson
In the presence of founder-owner Dirk Rossmann, AS Watson Group CEO Malina Ngai, and a number of Rossman’s international executives, Rossmann Magyarország opened its 250th Hungarian store in Budapest, in Árkád...
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Around the world in 30 minutes – the horizon through NIQ binoculars
It has been a turbulent year – this is how Erik Vágyi, managing director of NIQ began his presentation on the fourth day of the Business Days. This article is...
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Vivi Sápi in Rossmann’s new commercial
With its advertising campaign launched this summer, Rossmann offers a solution to the small annoyances of everyday life, in their latest film with Vivi Sápi they announce: Believe me, there...
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Rossmann brought the drugstore even closer to our home
In addition to the classic pick-up methods, orders placed at the Rossmann Online Pharmacy can also be picked up from parcel machines. The number of collection points across the country...
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This is how dm celebrates: 30 years, HUF 30 million grant for civilians
Personal advice, a digital knowledge base, preventive screenings – with a wide range of support tools, dm helped to preserve the health of customers and colleagues this year. The company...
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New private label products from Rossmann
Rossmann is in the middle of launching more than 500 new private label (PL) products. This article is available for reading in Trade magazin 2023/8-9. “In terms of total sales...
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Müller – Több mint egy drogéria
Amikor 1953-ban megalakult a Müller cég, még senki sem gondolta, hogy hamarosan a német kiskereskedelmi láncok egyik legmeghatározóbb alakjává válik. A Müller az évtizedek óta tartó töretlen fejlődésével Európa immár 7...
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