Tag "digitális marketing"
Digitalisation today and tomorrow
Digitálisreklám.hu was the host of the September meeting of the Hungarian POPAI organisation, where CEO István Bata and head of sales and marketing Ágnes Péczely-Tóth welcomed participants. They prepared for...
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Digital marketing spend is growing among European retailers
German retailers are increasing their spending on digital marketing by nearly 30% this year, despite the fact that the business environment is not very encouraging. According to the latest study...
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Consumer protection in the digital space – webinar with PwC experts
PwC experts will hold a webinar training on Consumer Protection in the Digital Space – Changing Practices and Priority Regulatory Attention at the Time of the Epidemic on Tuesday, May...
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Kroger teams up with Pinterest in digital marketing
Precision Marketing – a division of The Kroger Co. – has entered into a partnership with Pinterest: advertisers will be able to track shopper behaviour from digital inspiration to purchase....
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McKinsey: online FMCG retail is in a vicious cycle
New York-based global consulting firm McKinsey has analysed online FMCG sales in Europe. Their report states: the fact that masses of European consumers haven’t started buying food and drinks online...
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Nearly 1300 participants at this year’s Evolution Conference
As in previous years, the first professional conference of the year, the Evolution conference was completed successfully. Nearly 1,300 guests attended at the two-day event, who could hear the presentations...
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