Tag "digitális hirdetés"

In-game advertising beats digital at capturing consumers attention

In-game advertising is more effective at engaging consumers than other forms of digital advertising, according to a two-year study into the impact of attention on digital advertising and gaming. The...

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E-commerce and the digital advertising market is growing at an astonishing rate

Food and drink brands in the FMCG sector will be expected to increase their advertising spending on digital channels by more than 4 percent year-on-year by 2023, according to a...

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The global advertising market grew to 552 billion USD

This year, the global advertising market closed a great year. The revenues of the the global advertising market increased by 7.2 percent, compared to the previous year, to record levels...

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Every forint spent on advertising adds another six to the country’s economic performance

At the Media Hungary conference the Hungarian Advertising Association (MRSZ) and PwC Hungary revealed the findings of their study, ‘The Economic Impacts of Hungary’s Advertising Sector’. MRSZ president Zsolt Urbán...

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