Diageo - Trademagazin

Diageo Announce New Global Division For Luxury Brands
Date: 2024-11-21 09:17:32

Diageo Luxury Group is a new global division from Diageo for its luxury brands. The move brings assets into one portfolio including brands Brora and Port Ellen, Scottish brand homes...

Beverage majors team up to drive suppliers’ use of renewable energy
Date: 2024-11-12 09:43:05

Major beverage companies including Diageo and Coca-Cola have formed a consortium looking to speed up the adoption of renewable energy in their supply chains. A group dubbed the REfresh Alliance,...

Budapest Cocktail Week
Date: 2024-11-03 18:03:10

Bringing together well-known and respected professionals in the world of drinks and cocktail lovers, 41 Budapest bars were present at the Budapest Cocktail Week in early October, showcasing their cocktail...

Diageo gives Guinness 0.0 a €30m boost
Date: 2024-10-31 09:25:34

Drinks giant Diageo has declared its commitment to almost double the St. James’s Gate site’s production of Guinness 0.0 to 176 million pints per year. The Guinness owner has announced...

Diageo to expand factory in Indonesia
Date: 2024-10-16 09:37:56

The construction will add 8,800 square metres to the spirits production site in Tabanan, Bali. Diageo is expanding a spirits manufacturing facility in Indonesia that supplies a clutch of markets...

Diageo trials spirit bottle refill station in Ireland
Date: 2024-10-10 09:38:58

The trial of the integrated keg and bottle dispenser is taking place in select bars in Dublin city. Diageo is trialling a keg system for refiling spirit bottles in Ireland...

DIAGEO made an exciting announcement for the celebration of cocktail fans
Date: 2024-10-03 12:01:07

The most famous bars of Budapest and the most outstanding bartenders of the domestic cocktail world dazzled the interested parties with special cocktail creations within the framework of this year’s...

Diageo acquires nonalcoholic spirits brand Ritual
Date: 2024-10-02 09:56:34

The company is expanding its presence in the zero-proof beverages market with a brand that sells alternatives to gin, whiskey and tequila. Alcohol giant Diageo announced its purchase of Ritual...

Diageo sells Pampero Rum to Gruppo Montenegro
Date: 2024-09-18 09:15:37

Italian spirits and food company Gruppo Montenegro has expanded its portfolio with the acquisition of Pampero rum from Diageo. Pampero is one of the leading Venezuelan rum brands with an...

Unusual formats
Date: 2024-09-17 10:06:52

Paper bottle packaging is still in a test phase in the world of alcoholic beverages. Nagy márkák kerültek papírpalackba az elmúlt 3 évben This article is available for reading in...

6 tips from Diageo for responsible alcohol consumption
Date: 2024-08-07 12:02:37

Summer is in full swing, the time for outdoor events, gatherings of friends, joint barbecues and, of course, summer festivals. This week also marks the start of the Sziget Festival,...

Campari warns of impact of bad weather, agave contracts on margin
Date: 2024-07-31 09:38:01

Italian spirits group Campari warned that its ability to expand gross margin this year would likely be impacted by “some temporary headwinds” after its first-half adjusted operating profit rose 2.1%...

Weak results and falling shares: Diageo faces challenges
Date: 2024-07-30 11:13:47

The world’s largest spirits company group, Diageo, shocked investors with unexpectedly weak quarterly results. The company blames the decline on weak consumption and inflation in the Americas. Diageo’s sales fell...

The Dance of Responsibility – Video of the Day
Date: 2024-07-01 08:59:09

The joint campaign against drunk driving by Diageo and Attraction continues with the touching one-minute film Dance of Responsibility. The film has been seen in 45 countries worldwide, with more...

Guinness becomes official partner of premier league
Date: 2024-06-13 09:30:40

Diageo-owned beer brand Guinness has become the official partnership of the Premier League, replacing Budweiser. The four-year agreement, which kicks off for the 2024/25 season, will see Guinness become the “Official Beer...

Diageo was the main sponsor of the domestic round of the Young Cannes Lions international creative competition
Date: 2024-04-24 11:47:29

This year, Diageo was also the main sponsor of the domestic round of the Young Cannes Lions international creative competition, where young talents from the marketing communication and advertising professions...

Diageo strengthens presence in the RTD drinks market with new Captain Morgan cocktail
Date: 2024-04-04 11:04:32

Products in Diageo’s 5.8% ABV Captain Morgan Sliced RTD cocktail line are available in four flavours – pineapple daiquiri, strawberry margarita, passionfruit hurricane and mango mai tai. The new range...

Diageo tests aluminium bottle for Baileys
Date: 2024-03-25 09:06:52

Diageo said it will make “over 30,000” of the aluminium bottle edition available for purchase. Diageo’s efforts to make its packaging more environmentally sustainable have continued with the test launch...

Diageo steers Captain Morgan further into RTD with cocktail launch
Date: 2024-02-29 09:18:03

The spiced rum brand is launching its first malt-based beverage item as it seeks a greater presence in the growing canned spirits space. Beverage giant Diageo is setting sail with...

Diageo Contributes €13bn Annually To Europe’s Economy, Study Finds
Date: 2024-02-12 09:40:39

Drinks giant Diageo contributes over €13 billion to Europe’s economy every year, creating jobs for over 200,000 people, a new report from Oxford Economics showed. The maker of Johnnie Walker,...

PET Kupa and Diageo exceeded all expectations with their joint waste disposal campaign
Date: 2024-01-31 11:47:42

The two-year waste elimination action program launched by Diageo and PET Kupa in the spring of 2022, which focused on the Subcarpathian region of Tisza in Ukraine, is proving to...

Diageo’s Eastern European marketing director opened the region’s first luxury pop-up liquor store
Date: 2023-12-14 11:14:17

Diageo Hungary and Zwack Unicum Nyrt. celebrated the capital’s first luxury pop-up liquor store with an exclusive opening and illustrious guests. Visitors to the high-end showroom can not only choose...

Diageo Launches Responsible Drinking Campaign
Date: 2023-12-06 09:03:21

Spirits giant Diageo has launched a new global responsible drinking campaign, The Magic of Moderate Drinking, to encourage consumers to drink responsibly over the festive period. Diageo has created a...

Diageo and Attraction Látványszínház draw attention to never drive drunk with a joint campaign film
Date: 2023-10-05 11:34:45

Drunk driving remains a serious problem worldwide. Based on data from the KSH, in 2022 there were 14,748 road accidents causing personal injury in Hungary, of which 1,195 were caused...

Inspirational women
Date: 2023-09-20 10:41:20

One of Johnnie Walker’s latest initiatives, called Keep Walking Hungary, aims to support women’s empowerment by telling the stories of today’s female “superheroes”, such as Bori Péterfy, Anna Eszter Szabó...

Captain Morgan Launches Alcohol-Free Beverage
Date: 2023-09-12 09:36:27

Diageo has announced the launch of Captain Morgan Spiced Gold 0.0%, an alcohol-free alternative to the brand’s Original Spiced Gold. The drink will be rolled out in Great Britain from...

Diageo and Waitrose team up to grow space for alcohol-free
Date: 2023-08-09 09:06:26

A new partnership with Diageo will see Waitrose grow the amount of shop space across its estate dedicated to alcohol-free drinks by 60%. The upmarket grocer will introduce dedicated areas...

Make the most of Sziget!
Date: 2023-08-08 08:28:48

Diageo, the world’s leading producer and distributor of alcoholic beverages, has collected some useful and practical tips to ensure that the Sziget experience remains unforgettable, and reminds you that it...

Flavours waiting to be discovered
Date: 2023-07-13 16:10:59

Good tequila has its own character even without aging This article is available for reading in Trade magazin 2023/6-7. Data from 2022 reveal that sales of spirits made from agave...

Inspiring women
Date: 2023-07-07 08:59:54

Johnnie Walker’s exciting new campaign showcases inspiring women, highlights their stories, sets a positive example and provides a solid foundation for development. Names such as Bori Péterfy, Anna Eszter Szabó...

Diageo Announce New Global Division For Luxury Brands Date: 2024-11-21 09:17:32

Beverage majors team up to drive suppliers’ use of renewable energy Date: 2024-11-12 09:43:05

Budapest Cocktail Week Date: 2024-11-03 18:03:10

Diageo gives Guinness 0.0 a €30m boost Date: 2024-10-31 09:25:34

Diageo to expand factory in Indonesia Date: 2024-10-16 09:37:56

Diageo trials spirit bottle refill station in Ireland Date: 2024-10-10 09:38:58

DIAGEO made an exciting announcement for the celebration of cocktail fans Date: 2024-10-03 12:01:07

Diageo acquires nonalcoholic spirits brand Ritual Date: 2024-10-02 09:56:34

Diageo sells Pampero Rum to Gruppo Montenegro Date: 2024-09-18 09:15:37

Unusual formats Date: 2024-09-17 10:06:52

6 tips from Diageo for responsible alcohol consumption Date: 2024-08-07 12:02:37

Campari warns of impact of bad weather, agave contracts on margin Date: 2024-07-31 09:38:01

Weak results and falling shares: Diageo faces challenges Date: 2024-07-30 11:13:47

The Dance of Responsibility – Video of the Day Date: 2024-07-01 08:59:09

Guinness becomes official partner of premier league Date: 2024-06-13 09:30:40

Diageo was the main sponsor of the domestic round of the Young Cannes Lions international creative competition Date: 2024-04-24 11:47:29

Diageo strengthens presence in the RTD drinks market with new Captain Morgan cocktail Date: 2024-04-04 11:04:32

Diageo tests aluminium bottle for Baileys Date: 2024-03-25 09:06:52

Diageo steers Captain Morgan further into RTD with cocktail launch Date: 2024-02-29 09:18:03

Diageo Contributes €13bn Annually To Europe’s Economy, Study Finds Date: 2024-02-12 09:40:39

PET Kupa and Diageo exceeded all expectations with their joint waste disposal campaign Date: 2024-01-31 11:47:42

Diageo’s Eastern European marketing director opened the region’s first luxury pop-up liquor store Date: 2023-12-14 11:14:17

Diageo Launches Responsible Drinking Campaign Date: 2023-12-06 09:03:21

Diageo and Attraction Látványszínház draw attention to never drive drunk with a joint campaign film Date: 2023-10-05 11:34:45

Inspirational women Date: 2023-09-20 10:41:20

Captain Morgan Launches Alcohol-Free Beverage Date: 2023-09-12 09:36:27

Diageo and Waitrose team up to grow space for alcohol-free Date: 2023-08-09 09:06:26

Make the most of Sziget! Date: 2023-08-08 08:28:48

Flavours waiting to be discovered Date: 2023-07-13 16:10:59

Inspiring women Date: 2023-07-07 08:59:54