Tag "dentsu"

Dentsu: This year’s outlook for the global advertising market has improved

Dentsu: This year’s outlook for the global advertising market has improved
Date: 2024-06-07 11:02:43

The total value of global advertising spending is expected to reach 754.4 billion dollars this year, which represents a 5 percent increase compared to 718.6 billion dollars in the previous...

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Dentsu: The advertising market may expand by 3.3 percent globally this year

Dentsu: The advertising market may expand by 3.3 percent globally this year
Date: 2023-06-08 11:34:40

The total value of global advertising spending is expected to reach 727.9 billion dollars this year, which means an increase of 3.3 percent compared to 704.9 billion dollars in the...

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dentsu has opened a new chapter in reducing the carbon dioxide emissions of the media industry

dentsu has opened a new chapter in reducing the carbon dioxide emissions of the media industry
Date: 2022-11-09 11:11:49

The dentsu global agency network has announced that it is entering a new phase in its media decarbonization strategy. During 2023, the brand new planning function will appear in the...

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Brands with a high EQ are also superior in business

Brands with a high EQ are also superior in business
Date: 2022-09-28 12:45:50

In 2020, Carat released a proprietary research report revealing the world’s most emotionally intelligent brands. In 2022, we extended our scope to 15,000 people, across 15 markets to ask about...

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The virtual world and the climate crisis are shaping this year’s main creative trends in branding

The virtual world and the climate crisis are shaping this year’s main creative trends in branding
Date: 2022-04-11 10:45:26

Brands have a decisive impact on trade, culture and communities, which is why it is important to predict in which direction which major topics can influence their appearance. The dentsu...

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