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Magazine: Analytic Consulting (Part 5) – Promotions: high costs – varying returns
Date: 2015-05-26 11:13:20

Nielsen vice president Uta Werner and senior vice president Rick Hall are the authors of a study on how to overcome obstacles that are in the way of high-efficiency promotions....

Magazine: Analytic Consulting (Part 5) – Promotions: high costs – varying returns Date: 2015-05-26 11:13:20

Magazine: Analytic Consulting (Part 5) – Promotions: high costs – varying returns
Date: 2015-05-26 11:13:20