Tag "CPS GfK"

What is the value of loyalty? Loyalty programmes in Hungary in 2023

According to the Loyalty 2023 study by CPS Household Panel, conducted last summer, for Hungarian shoppers the main benefit of participating in loyalty programmes is saving money. This article is...

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Innovation willingness isn’t frozen in the chilled dairy snack category

There is good news and bad news for the chilled dairy snack category (chilled milk bars and cottage cheese based desserts): there has been a double-digit decline in volume sales...

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