Tag "CPS GfK"
YouGov, which acquires CPS GfK, redefines the future of market research
Ten months after YouGov, the market leader in consumer opinion, motivation, needs and media habits research, acquired CPS GfK, the recognised leader in consumer panel services and the leading provider...
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Plant-based alternatives generate more sales in Germany than ever before
The market for plant-based meat and dairy substitutes in Germany set a new record in 2023. Sales rose to €2.2 billion, an 8% increase on the previous year, according to...
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What is the value of loyalty? Loyalty programmes in Hungary in 2023
According to the Loyalty 2023 study by CPS Household Panel, conducted last summer, for Hungarian shoppers the main benefit of participating in loyalty programmes is saving money. This article is...
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Innovation willingness isn’t frozen in the chilled dairy snack category
There is good news and bad news for the chilled dairy snack category (chilled milk bars and cottage cheese based desserts): there has been a double-digit decline in volume sales...
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