Tag "CPS GfK-YouGov"
Stormy times, golden harvests
Date: 2024-10-17 11:29:27
This article is available for reading in Trade magazin 2024/10 Bojana Nenadovic, marketing director of Coca-Cola HBC Magyarország says that in 2023 the total fruit juice market showed a downward...
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From me, to you
Date: 2024-10-16 11:29:41
There was a secret hope among market players in the praline category that the end-of-year gift-giving season would put sales back on an upward trajectory, but this hasn’t been the...
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Health, nature, wallet
Date: 2024-09-06 11:46:31
Organic food is defined as products that don’t contain artificial additives or preservatives, and are grown and produced without the use of synthetic chemicals, pesticides or genetically modified plants or...
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Right now it is hard to tell the future from coffee grounds
Date: 2024-09-03 11:32:53
If we take a look at the last 12-month period measured – between June 2023 and May 2024 – two market researchers (using different methodologies) have found a minimal decline...
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Another successful trade fair presence by the Future Store
Date: 2024-07-08 11:28:16
Trade magazin, the official journal of SIRHA Budapest 2024 was present at the trade fair with its traditional Future Store Innovations stand, showcasing the latest product innovations, technological solutions and...
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Promotions are increasingly important
Date: 2024-06-18 13:39:06
Promotions are becoming increasingly important: in 2023 promotional sales already accounted for 32% of total sales and this figure is expected to increase further in 2024. Tünde Turcsán, managing director...
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Promotion of the Year awards presented at a trade conference
Date: 2024-06-17 11:31:27
This year the “Promotion of the Year 2024” awards ceremony took place on 18 April, organised by Trade magazin and bringing together key players from the FMCG sector for the...
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Innovation Day for the fourth time this year
Date: 2024-06-06 11:56:11
This year’s Innovation Day event and the awards ceremony of the Inno d’Or – Innovation of the Year 2024 competition was organised at Hungexpo on 16 May. This article is...
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