Tag "Carlsberg"

Carlsberg to cut 2,000 jobs

Carlsberg to cut 2,000 jobs
Date: 2015-12-21 10:51:07

Due to the weakening of the Russian market Carlsberg decided to cut operating costs by USD 288 million until 2018. The management will become 15 percent smaller and the brewer...

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Carlsberg targets the point of purchase

Carlsberg targets the point of purchase
Date: 2015-07-16 10:41:15

Priyadarshini Sharma, Carlsberg’s international director of premium brands talked to Marketing magazine about the importance of the point of purchase. In his view most campaigns fail when it comes to...

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