Tag "Business Days 2024"
On self-acceptance, self-liberation and the gift of everyday life – We were learning together (Business Days 2024 Part 2)
On Friday at the Business Days conference it was all about winding down after a week of intense focus, in preparation for the upcoming weekend: the final day was about...
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The world’s best FMCG ads
Gábor Tolnai, head of marketing insight division at Kantar Hoffmann introduced the world’s best performing FMCG advertisements at the Business Days conference. This article is available for reading in Trade magazin...
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Brand footprint – or what do Coca-Cola, Kinder and Riska have in common?
The results of the Brand Footprint research coordinated by CPS-YouGov were presented at this year’s Business Days conference – for the first time together with an awards ceremony. This article...
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We were learning together (Part 2)
Almost 1,100 “students” enrolled at the FMCG Open University, to learn from the best professors from different departments of the HoReCa and FMCG sector at the Trade Campus, in Hotel...
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NIQ lessons from the world of modern retail trade
This article is available for reading in Trade magazin 2024/12-2025/01 According to Erik Vágyi, managing director of NielsenIQ 2023 was the year of survival in the FMCG sector, paired with...
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Retailer of the Year 2024 winners announced
For the 10th time Trade magazin has invited points of sale and store chains registered in Hungary to compete in 2024. The competition has a new name this year, plus a...
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Pockets rattling with change
Tünde Turcsán, managing director of CPS GfK-YouGov gave a presentation at this year’s Business Days conference of Trade magazin. This article is available for reading in Trade magazin 2024/11 Consumer...
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We can be cautiously optimistic
Dr Ákos Kozák, co-founder of the Equilibrium Institute gave a presentation at this year’s Business Day, titled “The Promised Land: a report on the Hungarian economy”. This article is available...
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Pessimistic retail sector, with expansion intentions
Tibor Bodor, the head of K&H Bank’s corporate division gave a presentation at this year’s Business Days conference, titled “When and what may trigger growth in the FMCG sector?” A...
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Supplier and buyer goals align, but challenges and plans vary by channel – We were learning together (Business Days 2024 Part 1)
From Tuesday the students of the FMCG Open University had the chance to dive into the science of retail trade. This article is available for reading in Trade magazin 2024/11...
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Challenges of the HoReCa market do not disappear, they only change – We were learning together (Business Days 2024 Part 1)
Almost 1,100 “students” enrolled at the FMCG Open University, to learn from the best professors from different departments of the FMCG sector at the Trade Campus, in Hotel Pelion in...
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With moderate optimism
Ákos Bősze, HoReCa business development executive of METRO presented the results of the wholesaler’s 1,000-respdonent survey at the Business Days conference. This article is available for reading in Trade magazin...
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Value for money reigns, but we would spend more if…
At the Business Days conference Anita Mekler, a PwC Magyarország partner shared the results of the “Voice of the Consumer” study. This global survey – for the first time –...
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Selective shopping is the new way to control disposable income
Andreas Christou was one of the presenters at Trade magazin’s Business Days conference this year, speaking about the performance of domestic chains. This article is available for reading in Trade...
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Business Days 2024 – summary video and gallery
On September 27, the Free University of FMCG closed its doors at the Trade Campus in Tapolca University City. The summary video of the university days and the photos taken...
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Summa Cum Laude
This article is available for reading in Trade magazin 2024/10 In other words: everyone graduated with an excellent result from this year’s FMCG Open University at the Trade Campus, situated...
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The Symbols of Sustainability Awards 2024 Presented
For the fifth time, Trade magazine organized the Symbols of Sustainability competition, and the awards were presented during the largest FMCG industry conference, the five-day Business Days event, on September...
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Tie for the Top Spot in the Retail Award of Excellence for Hungarian Products
Tie for the Top Spot in the Retail Award of Excellence for Hungarian Products CBA Kereskedelmi Kft. and PENNY Market Kft. won the 2024 Retail Award of Excellence for Hungarian...
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