Budapesti Gazdasági Egyetem

Measuring success for 20 years: double celebration by Superbrands Hungary this year
Date: 2024-11-03 16:17:05

2004 was the year when Hungary’s leading brands were rated by the international Superbrands Programme for the first time. This article is available for reading in Trade magazin 2024/11 The...

Global polycrises in logistics: there are many challenges, but adaptation in the sector is constant
Date: 2024-05-30 11:10:40

During May, the Hungarian Logistics Association (MLE) organized a number of professional events, including several conferences. In the diverse cavalcade of events, the actualities of logistics geopolitics, but also the...

The commitment is there, but Hungarian companies experience sustainability as a constraint
Date: 2023-11-21 11:45:25

A joint survey conducted by the Budapest University of Economics and IPSOS highlighted that Hungarian small and medium-sized enterprises (SMEs) do not always consciously and strategically manage sustainability. The majority...

Fenntartható fejlődés a Superbrands 2023 Program üzenete
Date: 2023-11-16 11:48:41

2023-ban is nagyszámú, közel 100 díjazott márka részvételével rendezik meg Magyarország egyik legfontosabb üzleti díjátadó eseményét, a Superbrands gálát. A Superbrands Magyarország Program a kiemelkedő márkák értékelésén túl küldetésének tekinti, hogy felhívja...

According to a study, income of 61 percent of Hungarians did not change despite the pandemic
Date: 2021-12-13 11:28:31

61% of the Hungarian population did not perceive substantial change in their income situation caused by the pandemic. About a third of the respondents reported a decrease in income –...

Consumer trust and brand equity correlate
Date: 2021-11-26 10:04:50

In the last 18 months the pandemic had an influence on the world of brand building too. Experience is that in times of uncertainty consumers don’t want new innovations but...

Magazine: MagyarBrands is 10 years old: The programme that honours excellent Hungarian brands
Date: 2020-08-26 07:00:26

Ten years ago the MagyarBrands programme set a noble goal: finding Hungarian brands that are worthy of rewarding; up until the present day 750 brands were honoured with the prize....

Invitation to BGE’s 50th Anniversary Professional Conference
Date: 2019-10-01 11:22:38

The Faculty of Commerce, Hospitality and Tourism of the Budapest University of Economics (BGE) this year celebrates the 50th anniversary of the establishment of its predecessor, the College of Commerce...

50 years celebrated
Date: 2019-09-16 11:33:35

It was 50 years ago that teaching started at the Faculty of Commerce, Hospitality and Tourism of the Budapest Business School’s (BGE) predecessor institution. BGE celebrated the anniversary with a...

Magazine: Employer branding at its best
Date: 2019-05-01 07:14:10

In 2018 the best Hungarian brands have been rewarded with the MagyarBrands prize for the ninth time. From 2018 the MagyarBrand programme evaluates brands in four categories: business, consumer and employer...

The money invested in festivals is well offset by economic growth
Date: 2019-04-29 10:35:34

The festival business hes sped up in Hungary so much that the Budapest Economic University launched a research on the subject – mfor.hu wrote. According to the results, festivals now...

The Budapest Economic University concluded a cooperation agreement with the Hungast Group
Date: 2019-02-19 10:20:06

The Budapest Economic University’s Faculty of Commerce, Hospitality and Tourism (BGE KVIK) has concluded a cooperation agreement with the Hungast Group. Thanks to the professional partnership, the university students can...

Small-scale farmers, restaurant owners and consumers
Date: 2018-10-15 22:03:12

At a recent conference Minister of Agriculture István Nagy told: those restaurants that wish to make further progress as part of Hungary’s culinary revolution, can only do so by using...

SPAR is training the next generations
Date: 2018-08-25 21:08:41

SPAR Hungary gives the chance to nearly 900 students in this school year to do traineeship at the company. Within the framework of this programme already 452 students passed their trade...

Hungarian students in the first three
Date: 2018-06-20 06:20:27

On 8 June 2018 – World Oceans Day – the results of the Olivier Roellinger international chef contest have been announced at the UNESCO headquarters in Paris. Barbara Ramocsai finished second...

This is how a college student is competing
Date: 2018-05-16 07:25:34

Barbara Ramocsai, a student at BGE KVIFK, was among the winners in the Eastern European final of the Olivier Roellinger international chef contest. In a brief interview she told: she is...

The jury have decided!
Date: 2018-04-09 19:01:14

The best Hungarian brands have been named for the eighth time within the framework of the MagyarBrands programme. This prize expresses the recognition of the public and the trust of the...

Ministry of Agriculture also helps to popularise the Hungarian Product trademark
Date: 2018-03-12 10:52:22

The cooperation between the Ministry of Agriculture and HUNGARIAN PRODUCT Nonprofit Kft. continues. A survey conducted by BGE’s Marketing Institute has found that 94 percent of consumers who are interested in the...

The majority of shoppers check whether the groceries they wish to buy are Hungarian
Date: 2017-10-13 10:42:40

According to Gedeon Totth, director of the Institute of Commerce and Marketing of the Budapest Business School (BGE), every nation is patriotic when it comes to buying food products, but...

Quality tourism can increase tourism revenues in Hungary
Date: 2016-02-15 10:35:07

Hungary should move toward quality tourism services in order to increase the number of foreign tourists and foreign guest nights – Szalók Csilla head of Institute of the Catering and...

Auchan launches a dual training with the Budapest University of Economics
Date: 2016-02-08 11:25:54

The Auchan launches a dual training with the Budapest University of Economics (BGE) with the “Be the dealer of the future” slogan. With the training, the company's goal is to...

Measuring success for 20 years: double celebration by Superbrands Hungary this year Date: 2024-11-03 16:17:05

Global polycrises in logistics: there are many challenges, but adaptation in the sector is constant Date: 2024-05-30 11:10:40

The commitment is there, but Hungarian companies experience sustainability as a constraint Date: 2023-11-21 11:45:25

Fenntartható fejlődés a Superbrands 2023 Program üzenete Date: 2023-11-16 11:48:41

According to a study, income of 61 percent of Hungarians did not change despite the pandemic Date: 2021-12-13 11:28:31

Consumer trust and brand equity correlate Date: 2021-11-26 10:04:50

Magazine: MagyarBrands is 10 years old: The programme that honours excellent Hungarian brands Date: 2020-08-26 07:00:26

Invitation to BGE’s 50th Anniversary Professional Conference Date: 2019-10-01 11:22:38

50 years celebrated Date: 2019-09-16 11:33:35

Magazine: Employer branding at its best Date: 2019-05-01 07:14:10

The money invested in festivals is well offset by economic growth Date: 2019-04-29 10:35:34

The Budapest Economic University concluded a cooperation agreement with the Hungast Group Date: 2019-02-19 10:20:06

Small-scale farmers, restaurant owners and consumers Date: 2018-10-15 22:03:12

SPAR is training the next generations Date: 2018-08-25 21:08:41

Hungarian students in the first three Date: 2018-06-20 06:20:27

This is how a college student is competing Date: 2018-05-16 07:25:34

The jury have decided! Date: 2018-04-09 19:01:14

Ministry of Agriculture also helps to popularise the Hungarian Product trademark Date: 2018-03-12 10:52:22

The majority of shoppers check whether the groceries they wish to buy are Hungarian Date: 2017-10-13 10:42:40

Quality tourism can increase tourism revenues in Hungary Date: 2016-02-15 10:35:07

Auchan launches a dual training with the Budapest University of Economics Date: 2016-02-08 11:25:54