Tag "BeHive Consulting"

Dark patterns are spreading in e-commerce – and official action against them is also more frequent

Urging, pressuring, hiding costs or “trickling” them – dark patterns are increasingly being used in commerce, and not only in the online space. The competition authority has also condemned companies...

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Successful trade marketing strategies here and beyond the Neverending Sea

More than 70 people registered for this year’s I Love Trade Marketing conference, which was organised by the Trade Marketing Club (TMK) online. Zsuzsanna Hermann, one of the club’s founders...

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