Tag "B2W"
Women make 89% of decisions, yet they feel ignored
Today, when economic crises are radically transforming consumer behavior, it is especially important to understand who really controls the choices. According to the latest representative research from B2W – Business...
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The Women’s Marketing Section of the Hungarian Marketing Association was established
On June 20, 2023, the Women’s Marketing Section of the Hungarian Marketing Association (MMSZ) was established. The new division of the professional organization, which has been doing dedicated work for...
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Recent research: mostly women make decisions at the checkout
The majority of female consumers make decisions when it comes to family purchases, be it food, medicine, travel or real estate purchases – according to recent research conducted by the...
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