Tag "ár-érték arány"
When buying cleaning equipment, value for money is more important than brand and reliability, according to a survey
Value for money is the most important consideration among Hungarians when purchasing household cleaning equipment. This is the primary consideration for half of those surveyed. When purchasing such equipment, efficiency...
Read more
This year will truly be the year of data management
Although inflationary pressures eased a bit in 2024, consumers have become so good at saving that it is now a permanent factor influencing consumer behaviour. The big question now is...
Read more
US: Aldi offers best value, low everyday prices, according to customer survey
Fast-expanding discount grocer Aldi is touting its ability to save shoppers money on grocery essentials. The grocer partnered with Ernst & Young Quantitative Economics and Statistics Group (QUEST) to conduct an...
Read more
Delivering value to shoppers will remain paramount for grocers, McKinsey study finds
More than 70% of consumers recently surveyed by the consulting firm said discounts are more important to them now than a year ago. Grocers will face continuing pressure to deliver value...
Read more
Walmart accounts for the most U.S. grocery dollars, Aldi tops for value
Walmart accounts for the most U.S. grocery dollars, almost twice that of Kroger. That’s one of the findings of MarketForce’s “US Grocery Benchmark Study: Consumer Experiences & Competitive Benchmarks,” which...
Read more
UK: Half of Consumers Trading Down to Value Alternatives
Around half of UK consumers are trading down to value alternatives as a result of the ongoing cost-of-living crisis, new research has revealed. According to the Retail Economics-HyperJar Cost of...
Read morePrepared for everything
Zsolt Pálinkás, the CEO of Tesco-Global Zrt. analysed the retailer’s last year for our magazine. What was the pandemic-ridden 2020 like for Tesco? – During the first wave of the...
Read more
Magazine: Waiting for a breakthrough
In Hungary online FMCG sales are way below the international average. Online FMCG retail started in 1998-1999 in Hungary and shoppers could only choose from the product selection of a...
Read more
Spirit in stand up pouch
After wine, cold brew coffee and energy drink being sold in bag-in-box format, spirits are now marketed in stand up pouch bags. Many buyers from Generation Y and Z don’t associate...
Read more
Hungary is a cheap tourist destination
According to a touristic survey based on figures from the last 4 years Hungary is a cheap tourist destination – 100 euros spent by Austrian tourists worth far more in...
Read more
Hotels in Budapest are in the 3rd place in terms of the best value for money
Budapest hotels are on the third place in terms of value for money – the study of the PwC consulting firm was published on Friday. Budapest follows Cape Town and...
Read more