Lidl Belgium Launches ‘Super Fair’ Private-Label Chocolates
Lidl Belgium has launched ‘Way to Go’, a new range of ‘super fair’, private-label chocolate SKUs that offer Ghanaian cocoa farmers an extra premium above the Fairtrade price.
Priced at €1.99 per unit, the chocolate is available in four variants: milk, pure, caramel, sea salt, and pecan coconut.
The initiative is part of Lidl Belgium’s commitment to increase the sustainability of its chocolate supply chain by 10% every year.
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