Lidl Belgium Launches ‘Super Fair’ Private-Label Chocolates

Lidl Belgium has launched ‘Way to Go’, a new range of ‘super fair’, private-label chocolate SKUs that offer Ghanaian cocoa farmers an extra premium above the Fairtrade price.

Priced at €1.99 per unit, the chocolate is available in four variants: milk, pure, caramel, sea salt, and pecan coconut.

The initiative is part of Lidl Belgium’s commitment to increase the sustainability of its chocolate supply chain by 10% every year.

ESM