Nescafé celebrates its birthday

Exactly forty years ago, it was in the hand of Armstrong during the conquest of the Moon. For the 70th birthday of Nescafé a virtual gallery to open from the most memorable retro posters of the past few decades.

Nescafé is celebrating its seventieth birthday. It was the favourite drink of the American soldiers during the World War. In 1942-the total U.S. production was seized for the army.
The need for instant coffee was the idea of the Brazilian government in the 1930s. They asked Nestlé to develop a coffee product which needed only hot water, but at the end the result was still perfect. After a decade of research, the popular drink was born in Orbe Switzerland.
In response to the needs of many costumers, Nescafé produced a newly developed coffee which means a procedure which was introduced in the 2001, that allows a huge milk foam on the top of the cappuccino.