Auchan comes up with an unusual sale
There is serious competition between store chains to retain customers. According to Auchan’s experts, price is a priority, but it doesn’t matter what kind of customer experience each sale gives. In the spirit of this, Auchan has recently implemented several innovations.
Before the holidays, they invited their Loyalty Card regular customers to make a special purchase, before Christmas they organized a VIP Customers’ Night, and before Easter, they hosted a VIP Customers’ Breakfast, where customers were treated to extremely discounted prices. Now, they are the first to experiment on the domestic market with a unique promotion in Hungary: the Treasure Basket, in the framework of which, on Saturdays, 60 pre-made baskets can be taken home at a 60% discount by customers with a 60% discount in each of their hypermarkets. But only the discount is certain, because the exact contents of the basket will only be revealed after payment.
The surprise factor takes center stage in Auchan’s Saturday sale, when 60 pre-made baskets are waiting for owners with a Loyalty card, who can take them for only 40 percent of the store value. However, you can see exactly what is in it only after payment. Of course, the supermarket chain doesn’t want to sell a complete bag of sacks, because it gives some clues for the choice, because the same or similar product categories are included in each basket, which you can already know in advance. There will be packages containing food and non-food products: wine, international cuisine, healthy eating, gin and tonic, cocktails, coffee and tea, but there will also be a basket containing gardening tools, beauty care and technical items. The compositions may differ from one store to another. What can make the choice even easier is that they also tell you in advance how many products are in the basket, what the original price would be and how much you have to pay for it at a discount. The value of the baskets will also vary greatly: from a few thousand HUF to 100 thousand with a 60% discount.
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