Synergies

By: Trademagazin editor Date: 2024. 12. 03. 14:28

Two iconic brands, Coca-Cola and OREO were building on each other’s strengths in a joint project this year, using each other’s names and flavours to create new, limited edition products by the end of the summer.

This article is available for reading in Trade magazin 2024/12-2025/01

As part of the initiative, the two companies launched Coca-Cola OREO Zero Sugar in the Hungarian market this summer. The project isn’t a one-way street, though, we just haven’t come across the other creation of the two American icons, Coca-Cola flavoured OREO. //