Consumers like own-brand goods

Almost three quarters of consumers have a positive perception of supermarket own-brand goods, a new study has found in England.

 Supermarket supplier Catalus questioned over 500 consumers on how they perceive own-brand goods and also found that almost half regarded own-brand as "the same as branded goods but differently packaged". More than a quarter of respondents said they believed that own-brand products were a "better value version of branded goods". In addition, 22% of respondents to the survey said they believed that own-brand goods were a cheap imitation of branded goods.