Customers Embrace Produce Without Plastic

Customers in three Countdown stores are experiencing a very different-looking produce section from today, as part of a ten-week plastic reduction test which will see more than a tonne of plastic removed from fruit and veges. More than 800 customers have provided feedback in-store this morning already.

In addition to the sixty-eight products that have been ‘unwrapped’ from their usual plastic wrap or pack, plastic produce bags have also been removed as part of the test, which launched today at Countdown supermarkets in Ōrewa, Ponsonby and Manukau. Customers will see more loose produce as well as specially-designed paper bags and cardboard packaging. Countdown is encouraging customers to use reusable bags for produce, and in the bulk food section plastic bags have been replaced with paper bags.

Supermarket News