Celebrating beauty: the 3rd Rossmann x Krémmánia Beauty Expo was a great success
The 3rd Rossmann x Krémmánia Beauty Expo took place on 6 September in the Great Hall of Millenáris, and the event attracted a large number of visitors once again. There were more than 70 exhibitors – all of them are present on the shelves of Rossmann stores with their brands.
A special feature of the beauty day was that visitors could meet celebrities with a beauty connections such as Lilu, the founder of Body+ME and Shaveology, Réka Rubint, the creator of Alakreform products, and Nóra Ördög, the founder of Nora Beauty.
Interest in the event exceeded all expectations, with almost 4,000 visitors, making it clear that the expo has become one of the most prominent events in the Hungarian beauty industry. Speakers included Évi Bauer, editor-in-chief of Krémmánia (Hungary’s leading beauty community), cosmetics chemist Judit Rácz, dermatologist Dr Béla Tamási and the inventors of Respray, the world’s first deodorant refill machine.
“This year’s Beauty Expo exceeded all our expectations. Rossmann x Krémmánia Beauty Expo has become the most important meeting place for the beauty industry in Hungary”, said Anita Ágnes Varga, marketing lead at Rossmann Magyarország Kft.
Exciting programmes on stage: the morning featured discussions for trade professionals, while in the afternoon, non-professional visitors could listen to interesting talks
“The recently revamped Krémmánia had its own stand at the expo, where we were able to talk to many of our visitors in person during the day”, added Évi Bauer, editor-in-chief of Krémmánia.
“This event once again demonstrated the power of our shared passion for beauty care. We are extremely grateful for the personal encounters and the positive feedback”, said Kinga Kenyhercz, women’s digital portfolio director at Central Média. (x)
(x)
Related news
Wholesale trade trends after 2024: tech, AI, sustainability…
Wholesale is undergoing a huge transformation, driven by changing consumer…
Read more >Adaptation and renewal
Recent challenges have forced the domestic wholesale sector to keep…
Read more >Private labels are enjoying unprecedented popularity
According to EY’s latest Future Consumer Index, inflationary pressure and…
Read more >Related news
Liebherr renews its range of professional refrigeration solutions
Liebherr is introducing a new generation of its commercial refrigeration…
Read more >Mikulas Herskovic: “Customer service is the heart and soul of Lyreco”
Our magazine interviewed Mikulas Herskovic, managing director of Lyreco in…
Read more >