A change in attitude for manufacturers is needed as well

Hungarian consumers are enthusiastic buyers of pharmaceuticals and OTC products. If OTC products will be purchased during general shopping, the basket value will and profits generated in trade will also increase. According to Klára Csík, managing director of the consultants Indeed, as a result of their presence in general retail trade, OTC products will also be subject to market conditions and manufacturers will have to understand that the laws of supply and demand also apply here.