Sliced and whole salami, flavouring – in-store sales are stable

In terms of value, sausage and salami retail sales grew in parallel with all meat products in thee July 2008-June 2009 period, compared to the same period a year before. In-store meat product sales growth totalled 6 percent, surpassing HUF 205 billion. Sausage’s share in sales was 19 percent, salami was stable at 12 percent. In terms of quantity, in-store sales went above 165,000 tons. Our experience is that the presentation of meat products varies by shop or chain. Consumers are getting to like self-service, no wonder this segment grew by 2 percent to 61. On the shelves it is worth placing salamis and sausages next to each other, with sliced products higher and whole salamis/sausages and larger packaged products below them. Within segments blocks should be created according to packaging, advises Nielsen. Grouping by flavouring is also useful. It is advisable to draw the attention of shoppers to the different product versions by either packaging or point of sale communication.