More OTC products available

The Hungarian market of OTC products is between HUF 70-80 billion annually. Food retail trade may take a 3-4 per cent share from this market. The OTC market shows annual expansion of around 10 per cent. By April, 407 OTC products were authorised for sale in food stores. Regarding the average of the last six years, these products represent approximately 20 per cent of the total OTC market. It is notable, that the most popular pain killers, which require a prescription in some European countries, are still not available in food stores. Since Nielsen co-operates closely with most distributors of OTC products, we expect to be able to monitor sales accurately.