NIVEA is turning 100 years old this year

Over the past 100 years, NIVEA has become an iconic brand thanks to our loyal consumers. For our centennial, we are partnering with another icon, global music sensation, Rihanna. Her voice will help us bring NIVEA’s 100th anniversary celebration to fans all around the world.

As sponsor of Rihanna’s US & European tour we will bring NIVEA closer to the next generation of consumers through various activities.