Coop Sweden Adds Origin Label To Oat Drinks

Coop Sweden has added a ‘Från Sverige'(From Sweden) label to its private-label oat drinks, highlighting that the products are now produced completely in the country.

In addition, the oat drinks will now be transported by train instead of truck.

Coop Sweden introduced oat drinks to its private-label range in 2009.

In 2019, Oats was launched for coffee, which is also currently the bestseller in Coop Sweden stores.

ESM