Slow awakening of hotel chains

The hotel industry is slowly recovering from the long-lasting effects of the pandemic, the value of 27 (54%) of the 50 hotel brands remains below the pre-pandemic value – we learned from the report quoted in the latest VIMOSZ newsletter.

A Hilton lánc 200 millió vendéget fogadott 2022-ben

The champion of hotel brands, Hilton, valued at $11.7 billion (down 2%), has retained its title as the world’s most valuable hotel brand in the 2023 top 10 list, according to the latest report by experts. By 2022, Hilton had 7,000 hotels worldwide, more than 150 million Hilton Honors members and nearly 200 million guests, with revenues soaring as business and leisure travel increased post-pandemic. Its brand value is almost twice that of the second place; Hyatt’s brand value increased 3% to $6.1 billion. The third place on the list is Hampton ($4.3 billion), the fourth is Holiday Inn ($3.7 billion), the fifth is Marriott ($3.1 billion), the sixth is Shangri-La ($2.1 billion USD), seventh is Double Tree ($2 billion), eighth is Sheraton ($1.6 billion), ninth is Embassy Suites Hotels ($1.4 billion) and tenth is Intercontinental ($1.2 billion USD) is occupied. The hotel chain has been continuously committed to innovation during and after the pandemic, most recently announcing a partnership to implement a new cloud-based PMS platform in their hotels to meet the demands of modern amenities and seamless technology (e.g. reinforced, interconnecting rooms and digital increasing demand for key sharing).