Superbrands – for brand-conscious consumer

The main objective of the Superbrands program is to increase awareness of the best brands and to promote brand-conscious shopping decisions. Superbrands are selected from the PIPACS data base of the HPO. Brands authorised to use the „Superbrands 2008” title are selected by a 14 member committee, composed of independent experts and representatives of the marketing and media business. Superbrands include Coca-Cola, Nívea, Mackó and Herz. Superbrands are selected in the spring and published on the Superbrands web site.