Superbrands – for brand-conscious consumer
The main objective of the Superbrands program is to increase awareness of the best brands and to promote brand-conscious shopping decisions. Superbrands are selected from the PIPACS data base of the HPO. Brands authorised to use the „Superbrands 2008” title are selected by a 14 member committee, composed of independent experts and representatives of the marketing and media business. Superbrands include Coca-Cola, Nívea, Mackó and Herz. Superbrands are selected in the spring and published on the Superbrands web site.
Related news
More related news >
Related news
Retail traffic and residential consumption may slowly recover
The development of retail sales and the recovery of household…
Read more >We are over 2 million returned bottles, but there are still problems
Since the beginning of the year, metal, plastic and glass…
Read more >NAK-FruitVeB: sweet corn producers expect a good season
Producers are expecting a good season this year, with plenty…
Read more >