Successful programme for developing e-commerce
The joint programme of Mastercard and BIG FISH, started in 2016, was very successful. Improving the online shopping experience was in the focus of the project. In the ‘E-commerce review’ programme 21 online shops had the chance to use the help of experts for increasing sales. Leading strategic consultancy firm Roland Berger conducted a survey with more than 100 heads of FMCG companies. According to the study, FMCG companies are lagging behind in organisational structure, strategy level, digitisation and performance in the fields of marketing and sales. Frigyes Schannen, managing director of Roland Berger’s Hungarian affiliate told: less than 10 percent of FMCG companies have a Digital Chief Officer, a person responsible for developing a digital business model. //
Related news
This is how the Hungarian fans spent at the venues of the national team’s matches
The cities of the European Football Championship in Germany devoted…
Read more >Domestic slowdown vs. soaring Temu
NorbertAccording to GKID and Mastercard’s Digital Commerce Survey 2024 report,…
Read more >GKID eTOPLISTA 2023: Unchanged leading position, changing balance of power
Since 2015, GKID has been creating public rankings of online…
Read more >Related news
VOSZ Barometer – 2024. II. quarter: mandatory optimism or real growth?
The perception of inflation is still present in domestic companies,…
Read more >Fidelity: Three themes shaping investments in Q3
Has the post-epidemic normalization that we have been waiting for…
Read more >Auchan has appointed a new product director
From July 1, László Varga will perform the duties of…
Read more >