Consumers change habits as recession tightens its grip
The recession has forced 87% of consumers to change their shopping habits, according to a study by research consultancy Shoppercentric.
Out of a thousand people surveyed by market research agency
Shoppercentric, nearly a quarter have made major changes in their shopping
habits. These consumers are adopting an increasingly promiscuous approach towards
retailers and will hunt around until they have found the best deal.
Out of the total sample, 40% are using stores that they did
not previously, particularly Aldi and Lidl, and 57% are buying more own label
products than they did before the downturn.
According to Information Resources Inc.’s research nowadays
76% of Americans make shopping lists at home, the number of impulse shopping
decreased dramatically. TV spots and leaflets are int he focus of attention.
Also the brand name is important, in a decession situation people choose every
time the better known brand.
Related news
Related news
Retail traffic and residential consumption may slowly recover
The development of retail sales and the recovery of household…
Read more >We are over 2 million returned bottles, but there are still problems
Since the beginning of the year, metal, plastic and glass…
Read more >In Austria, inflation slowed down in June
In accordance with the preliminary estimate, the annual growth of…
Read more >