Consumers change habits as recession tightens its grip

By: trademagazin Date: 2009. 03. 06. 09:35

The recession has forced 87% of consumers to change their shopping habits, according to a study by research consultancy Shoppercentric.

Out of a thousand people surveyed by market research agency
Shoppercentric, nearly a quarter have made major changes in their shopping
habits. These consumers are adopting an increasingly promiscuous approach towards
retailers and will hunt around until they have found the best deal.

Out of the total sample, 40% are using stores that they did
not previously, particularly Aldi and Lidl, and 57% are buying more own label
products than they did before the downturn.

According to Information Resources Inc.’s research nowadays
76% of Americans make shopping lists at home, the number of impulse shopping
decreased dramatically. TV spots and leaflets are int he focus of attention.
Also the brand name is important, in a decession situation people choose every
time the better known brand.