Strategic cooperation for responsible pharmaceutical communication

The cooperation is based on the provisions of Act XCVIII of 2006 on the safe and economical supply of pharmaceuticals and medical devices. The agreement covers the advertising of products falling under the scope of the Act on the Promotion of Medicinal Products (Gyftv.), with particular regard to responsible, transparent and professionally based communication. The agreement stipulates that the two organizations will work together as professional partners in supporting ethical pharmaceutical communication, in the uniform assessment of complaints and in the development of self-regulatory practice.

The aim of the Generics Association is for its members to operate on the basis of the Code of Ethics for Pharmaceutical Communication, in the spirit of the Hungarian Code of Advertising Ethics, and to rely on the professional experience of ÖRT during their advertising practice. ÖRT is an independent professional forum for ethical advertising, which aims to enforce advertising ethics standards in addition to legislation, and to strengthen consumer trust and professional credibility.

“Pharmaceutical advertising is one of the most sensitive areas of communication, where professional accuracy and consumer protection are both requirements. For ÖRT, this agreement is not only a professional but also a social responsibility – as we support fair market practice with the power of independent self-regulation.”

– said Dr. Kálmán Molnár, President of ÖRT.

“It is of utmost importance for the members of the Generics Association that credibility, professionalism and ethics go hand in hand in pharmaceutical communication. The strategic partnership with ÖRT ensures that advertisements meet the highest ethical and legal requirements.”

– emphasized Dr. Péter Gaszner, President of the Generics Association.

“The agreement provides practical assistance to our members in their daily work, and at the same time guarantees that the information appearing in pharmaceutical advertisements is professionally sound and safe and understandable for consumers.”

– added Dr. Dóra Oros, Director of the Generics Association.

“The medicine communication is one of the most regulated categories, but also one that generates the largest advertising spend. With this partnership, our goal is to make ethical advertising not only an obligation, but also a market advantage – in an area where trust is more important than anything else.”

– emphasized Zsolt Gerendi, Secretary General of ÖRT.

“During the process, we paid special attention to placing the cooperation on professional foundations that create real value for the sector”

– said Erika Karaszi, Head of the Food and Health Working Group.

The two organizations will make the agreement available to the public and will jointly evaluate the experiences of the cooperation annually. The initiative contributes to the transparent, responsible and self-regulatory development of Hungarian pharmaceutical communication.