Storck Hungária: new sales manager has arrived

By: Trademagazin Date: 2026. 02. 20. 12:02
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An important change has taken place in the management structure of Storck Hungária: Tamás Gyula took over the duties of sales director from the beginning of 2026, while Gergely Kernya continues to hold the position of managing director of the company.

Tamás Gyula

Tamás Gyula came to the company with more than a decade and a half of FMCG experience company. Previously, he held sales and commercial management positions in key account, trade marketing and regional sales at Coca-Cola HBC, Carlsberg and Molson Coors.

As an export development manager at Hell Energy, he professionally supported customer management and market execution in more developed markets, assisting the work of local organizations with guidance and training. Later, as an international regional manager, he managed the operation and commercial strategy of several developing markets, with full P&L responsibility. His tasks included developing new route-to-market models, building local organizations and leading international teams.

In addition to joining, the professional was motivated by Storck’s stable values, long-term growth strategy and collaborative corporate culture. As Sales Director, he is responsible for the strategic management of the entire commercial operation, including the development of channel strategy, management of key account partnerships and leadership of the sales team.

The main priorities for this year include further strengthening the execution level, developing performance-based partnerships, as well as data-based decision-making and team development. He emphasized that strategic goals become real results when they are also reflected at the store level; quality store presence, thoughtful promotions and long-term, value-creating commercial partnerships are the basis for sustainable growth.

Gergely Kernya

The management of Storck Hungária has been managed by Gergely Kernya since October 2024, who has been a member of the Hungarian subsidiary since 2013. During his career, he was responsible for the development of export markets, then took on a decisive role in leading the commercial team, and recently he has also performed executive duties.

“I am very happy about Tamás’ arrival, as by handing over the commercial duties, I will have more opportunities to deal with corporate strategy, searching for potential, strengthening cooperation and the future structure, as well as management”

– Gergely Kernya, Managing Director of Storck Hungária, told our newspaper.

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