The SPAR and K&H Hungaricool product competition is starting

By: Trademagazin Date: 2022. 10. 12. 12:03

In 2022, the Hungaricool product competition will be launched for the fourth time, to which, in addition to the originator SPAR, K&H will join this season with an even more active role: it will support the winners in leveling up with personalized financial advice and financing. In this way, the program offers a unique business opportunity to the winners, whom the organizers will later help with professional advice and training.

The product competition starts

SPAR Magyarország is a company committed to Hungarian farmers, family businesses, and the Hungarian agricultural and processing industry – encouraging domestic producers and Hungarian products and innovations is a cornerstone of its business philosophy. Their embrace is supported by the Hungaricool product competition, which started in 2019, for which exciting products of such high quality, produced in Hungary, are newly developed or, if they already exist, are not yet widely available in retail chains. Quality is an important aspect, but other qualities of the product samples are examined – interestingness, uniqueness, health awareness – and the marketability of the entered product, which will later be offered on the shelves and in the webshop of the domestic store chain in the event of a contract with the winners.