Starbucks: Brand building in China

According to the U.S. coffee chain group, the brand is increasing in China, the company's direction is to continuously improve the customer experience in its stores.

Starbucks’ sales in China and in the Asia-Pacific region, were 11 percent higher in the  fourth quarter of last year, than in the the same period of 2011. This means that the coffee giant produces double-digit growth for the twelfth consecutive quarter – writes the website of WARC. (marketinginfo.hu)