The amount of beer sold by Dreher stagnated last year
The Dreher Sörgyárak Zrt. sold approximately 2.5 million hectoliters of beer. This amount is similar as the amount sold the previous year.
Wilheim Gábor, Marketing Director of the Dreher Sörgyárak Zrt. (Dreher Breweries Ltd.) emphasized that the focus of the company’s long-term strategy focuses on the development of the premium portfolio. The Dreher Classic’s recipe, appearance and name will change after more than a decade. (MTI)
Related news
NIQ: Young people don’t need pats on the back, they need mentor figures
An average Hungarian adult belongs to a total of barely…
Read more >Beer consumption is decreasing in Germany and Europe
German beer culture is known around the world, but even…
Read more >Anheuser-Busch InBev and Carlsberg are facing challenges due to weak quarterly results
The world’s top brewers, Anheuser-Busch InBev (AB InBev) and Carlsberg,…
Read more >Related news
A new chapter has opened in the history of Pizza Hut: The restaurant chain can be renewed based on the Hungarian model
On September 12, the ribbon was cut on Pizza Hut’s…
Read more >150 million bottles, jars and aluminum cans have already been returned in Lidl stores
Lidl Hungary has reached a milestone in its new return…
Read more >Style rethought – Hungaria sparkling wine has been renewed!
Hungaria, one of Hungary’s most popular bottle-fermented sparkling wine brands,…
Read more >