The amount of beer sold by Dreher stagnated last year
The Dreher Sörgyárak Zrt. sold approximately 2.5 million hectoliters of beer. This amount is similar as the amount sold the previous year.
Wilheim Gábor, Marketing Director of the Dreher Sörgyárak Zrt. (Dreher Breweries Ltd.) emphasized that the focus of the company’s long-term strategy focuses on the development of the premium portfolio. The Dreher Classic’s recipe, appearance and name will change after more than a decade. (MTI)
Related news
Alcohol-free beer becoming increasingly popular in Germany
More and more people in Germany are drinking non-alcoholic beer…
Read more >Alcohol-free era change: challenges and opportunities in the global beer industry
The European beer industry is facing geopolitical obstacles and new…
Read more >May 17th is a holiday for lovers of Hungarian small-brew beers
On Saturday, May 17, Hungarian small breweries will once again…
Read more >Related news
Lidl Hungary also works for the success of domestic wineries
Lidl Hungary contributed approximately HUF 17.5 billion to the domestic…
Read more >Runner-up jewelry and coffee fizz at the 30th ALDI Women’s Running Gala
Hungary’s most beautiful leisure sports event, the ALDI Women’s Running…
Read more >ÖRT-NMHH Mini-conference: Where is influencer advertising headed next?
What rules apply to influencers today? Where do the ethical…
Read more >